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The Rise of (G)I-DLE - Cube Entertainment's Secret Weapon (Part 2) (Patreon)

Published:
2026-06-09 20:10:20
Imported:
2026-10
Tags:

Content

Hey guys!

Here is the second part of the "Rise of (G)I-DLE"!

I just want to say how impressed I am with them all, especially with Soyeon. I'm so happy she is in the KPOP industry. We need more people like her, she is an amazing representation for women in an industry like that. Producing and songwriting, being in dozens of collaborations and writing songs for her seniors. She is incredible and deserves so much praise <3

This video was very helpful in making me understand the growth and journey they've been on until 2021. So curious about what happened between then and now (ofc we know Soojin left :()

Songwriting is not easy and you can rly tell how good Soyeon is. The poetic and hidden messages behind the lyrics are SO GOOD T_T

The first part of my reaction can be found here: https://www.patreon.com/posts/rise-of-g-i-dle-160627487

Files

Comments

Michael Mayo

It was great rewatching this with you.

Michael Mayo

Another artist you need to get acquainted with is the legendary Lee Ji-eun, aka "IU." She's another woman who clawed her way into the business and 13+ years on, she's not only one of Korea's top singer/songwriter/producers, but is an award-winning actress across multiple Kdramas including "Hotel Del Luna," "My Mister," "When Life Gives You Tangerines," and "Perfect Crown." (All four of these require multiple boxes of Kleenex to get through.) She's also regularly donates hundreds of thousands of dollars each year to local schools, clinics, and charities, never forgetting how she and her older brother lived on potatoes and ramen in a ratty apartment with her grandmother when they were broke and trying to establish her career. She has an incredible, angelic voice. A good place to start with her is "Eight" and "My Sea" from her "Golden Hour" two-night concerts. IU is the idol every idol looks up to...

Matt Hocking

As for how i-dle's sales are doing now...They have 4 albums that are million sellers. It's a far cry from the days when we used to celebrate 100,000 sales. And yes, Soyeon is a genius, but when you check out the B-sides, you'll see that Minnie and Yuqi are no slouches when it comes to songwriting and production either. They're a really special group top to bottom.

Michael Mayo

This accidently got munched earlier, but I wanted to fill you in a little more on Soyeon and Cube. They always had a bit of a rocky relationship from the begining, starting with Yuqi. Cube recognized our puppy's talent, but wasn't crazy about her low register and wanted her to sing higher. Soyeon not only flatly refused, but brought in outside vocal coaches for the other members to help them strengthen their natural singing voices. Later Cube balked at the expense of a location shoot for "Dumdi Dumdi" and wasn't crazy about the song either, forcing Soyeon to guarantee any loses if the song wasn't a hit. She also had to cough up half of the 800,000+ cost of the set for "Super Lady," and remember her main income is song royalties, which she says can fluctuate wildly from month to month. The girls have also never forgiven Cube for kicking out Soojin on that bullshit bullying charge, and they frequently reference her in their songs. Even their new logo is a six pointed star with one point missing. This all came to a head near the end of their contract where the members made it very clear publicly that they were walking unless they got what they wanted. Since I-dle is really the only thing keeping Cube alive, Cube surrendered and gave them complete creative control, making Soyeon the defacto creative director of Cube and giving them the entire eighth floor of the building for their projects. The CEO himself even personally gave them the new signed contract. One more interesting bit is that Soyeon has started a new phase with the members where each of them is personally responsible for an aspect of their productions and has final say on it, so she's training them to mentor and produce other groups in the future much like Yuqi just did with Nowz's "Fly to the Youth." I think "Mono" was the first sign of this and it will be interesting to see how different the new album is from their previous works. Sorry to go on for so long, but I-dle is a Kpop saga unlike any other. I hope you found it interesting.

Loren

It really says so much about how deeply loved I-dle is by their fandom. Fans dedicated countless hours and so much effort into making this documentary because we all know Cube Entertainment would never bother to do something like this for them. It’s honestly frustrating when you think about the fact that their leader is their main producer who writes and produces all their title tracks, they practically built their own success from the ground up, yet it's still the fans who have to step up to properly document their history. Seeing you take the time to watch and appreciate this fan-made project really means everything to us!

Zoé Turcotte

Girl there is a new song is out with Katseye,ILLIT and le sserafim called iconic by mistake and the song and the mv are just insane they are so cool together

Jess

The video is already up ;))

Jess

No I meant my reaction is up haha

Zoé Turcotte

Oh ok I can’t wait to see you reaction to the song

D-4 Azerty

Sadly, there isn't a guide of this quality covering the last five years of i-dle. I still hope that Lovinsoojin is secretly working on one, because there's so much to talk about. But it's hard to imagine that's the case after her bias left the group.

Jess

IU is amazing, i only know 2 of her songs and then we got to watch Shopper recently too. I remember she got denied by JYP hahah and then went on being so successful as a solo artist. Once I got time I definitely do a solo artist series and she is defo part of it!

Jess

yeah i think its heartbreaking :( a company like that should protect their artists and the fact they didnt bother doing much until they noticed i-dle was doing so well is just rotten... im just happy they got creative freedom now to just do what they wanna do but i understand why everyone hates Cube :/

Jess

this was super insightful thank you so much! ive always known that Cube is just awful, i used to be a big fan of BEAST and so i already got wind of what they do. And then ofc them kicking out Soojin :/ its so shit, a company like that is supposed to protect and support their artist...