Redesigning The Bogheart Logo (Patreon)

I wanted to create something more… “SpiderWick” and “Swampcore”.

I abandoned the neon Colors for more neutral hues and gave the logo more organic shape language.

John Tenniel, Brian Froud, and Louis Le Briton were big inspirations; coincidentally, I find that my inking style feels a little like Akutami Gege’s work.