Spider-Man: Homecoming - Morning Rush (Patreon)

This was a fun story done for Marvel's Special Projects department; an advertising tie-in for the Spider-Man: Homecoming movie that was used for Post Cereals here in Canada. It's a simple two-part tale with a cliffhanger in the middle.

The toughest part of writing this kind of story is to make sure you avoid content that will make these family-friendly brands squeamish. I'm not talking about extreme violence or bad language (which I obviously wouldn't put into a story of young Spider-Man) I mean no punching, no guns, no explosions...nothing that might concern a conservative parent in the slightest if they look over their kids shoulder to see what's in this cereal box comic. Creating a Spider-Man story with minimal danger/fighting that still feels appropriate is pretty tough, but those kinds of limitations force you to find other story solutions.

My first draft of the outline had Spider-Man saving kids from a burning building, which I thought was exciting and solved the problem, but Post Cereal asked us to change it because we couldn't show kids in danger and fire imagery might scare young readers. Yeah, I know. Welcome to the world of corporate advertising.

Anyway, even with those limitations we found a way to make it work. I'm quite happy with how this all turned out and writing Spidey is always a blast.