Is Grinding Fresh Always Better? (Patreon)
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Here's today's video, ad-free, and I hope you enjoy it. It's a fun topic, and I genuinely really enjoyed getting to do a comparative tasting of one coffee going stale over time. It stales both as you'd expect, but also in a way you don't expect.
In particular, the consumer-focused tasting was fascinating. It is a very good reminder that the data you have is only as good as the question you ask - but the results were so interesting that we felt that we should include them even if they didn't precisely line up with the theory of the video.
It definitely makes me want to do a consumer test where we ask for preference for one group, then do offer a framework for the 2nd group, to see if it produces notably different results.
Hope you enjoy! Feedback and thoughts always welcome!
James