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avsy

Thank you guys ❤️ the 227 started primarily from solo Xiao Zhan fans and fans that really didn't know Xiao zhan in the first place, in February 2020 due to a fanfic written of wang yibo and Xiao Zhan. Xiao zhan solo fans found the fan fiction, then started a mass campaign on Weibo (Chinese social media) to mass report the fanfic. because millions were involved in the report, the website the fanfic was on (Ao3) was banned. ao3 released a statement saying that the problem wasn't on their end, and it soon came to light that it was banned by the government because of the depiction of LGBTQ+. because of this, ao3 users who didn't even know Xiao zhan, wang yibo, but liked and used ao3 for self-expression, were horrified and felt awful, because it was a fan community space, a place to write works, and where loads of people went to for comfort. and suddenly their website was gone. they then went to social media and asked around for what happened, and one name kept popping up. it was Xiao zhan's name. a mass boycott was then organised against Xiao zhan. they flooded his brand endorsements, giving statements and comments such as "we won't buy from you if you continue endorsing this man." brands had no choice but to drop Xiao zhan. At the same time, it was lockdown 2020, and everyone was in quarantine, so all they did was cyberbully and harass Xiao zhan online as an outlet for their anger. it wasn't just a couple thousand people doing this, no it was in the millions.

avsy

this all happened in a short time, and Xiao zhan did not make a direct statement at first. only his studio made a brief statement, saying how they were sorry for the disruption. this made people even more mad, and they continued the boycott severely against Xiao zhan for months. until, Xiao zhan finally did a transparent sincerely apologetic interview a few months later. throughout 2020, fans of Xiao zhan were worried as there was barely any news from him. also, his grandfather whom he was very close with, passed away at the same time during the peak of the boycott. months later, he released his hit song guangdian (made to love) randomly, with no notice, and it went into the Guinness world record charts for the fastest selling digital track in china with 24.37 million downloads in the first 24 hours, on April 25th 2020. it was as if he were giving a message through his song (the lyrics are beautiful). even then, Xiao zhan did not make a public appearance throughout the year until december 21st, Tencent award night. this was where he was on stage with wang yibo, though there was no interaction.

Sasha2107

OMG i miss Yizhan Please more YIZHAN ❤️

Madelyn

Yizhan mentioned in 2026?!