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I put this rambling post in the community tab but figured I'd put it here too?

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Viewership is at, functionally, an all-time low. It's not a huge surprise, since it matches the trend of the last few years. Weirdos like to blame it on furry, but you can see it was already decaying linearly before then, and if anything seems to have been slowed by stuff like the Echo and Adastra playthroughs.

I think 2024 is going to be an important year for me. Should probably get serious about getting an ADHD consultation, because I'm really consistently struggling to write, or really do most work that isn't the muscle memory I slip into every time I record let's plays. And if this channel keeps going downhill, I'm really going to need to be able to pivot to video essays lol

Please check out Deadlaws if you haven't! I think we've got something really cool going on over on GPG but I just don't have the social media pull to promote it very well and give it the attention it deserves for all the work people put into it: https://www.youtube.com/playlist?list=PLhFUzvyRnohBF3nY7rUn9GfcPDg2yeS7c

As far as the Let's Play channel? Changes may be coming. I'm probably going to try some format changes to see if I can make the channel more algorithmically viable. This may mean fewer, longer videos, since video spam may be hurting the channel? Which is very funny because during its most successful growth period I was uploading as many as eight videos per day. It does seem like YouTube rewards much longer content more nowadays, so we'll see.

I might also reduce how many different playthroughs are happening at once, meaning we'll get through individual games much faster. Maybe only 2-3 main series at a time? My main focus game, alternating with my collaborative, co-commentated game, or something. Part of why the current schedule is so complicated is because I wanted to maintain the overall identity by having a balance between the genres that got us here, like RPGs and puzzle games, but I think that might spread things too thin, and people can't be expected to care about the same playthrough for six months.

Patreon supporters know that I've largely wrapped up my playthroughs across the board, so I'm just recording Password, Lies of P and Baldur's Gate right now because everything else is done (including Pseudoregalia, Blacksad and Portal Revolution, three games that haven't even aired yet). This wasn't planned exactly, but it is convenient. It means I can let timeslots die with the current game, then use that time to air the other games, wipe the slate clean, and then figure out what the schedule looks like next. And if it doesn't work, I can just change it again!

The goal is to keep giving people what they like about this kind of content, which is me doing what are now old-fashioned, regular-ass let's plays. So before I give up on them I'd like to go out swinging. But yeah, none of my videos really catch on anymore, and the moment I break format to upload a rant or something, ANYTHING that isn't a let's play really, that's immediately one of the month's top videos. Sometimes it feels like the worst thing I can do is upload the thing everyone is supposedly here for lol

I think one thing that doesn't help is that I've tried very hard to be the guy who always finishes everything I start, which feels good. It sucked back when people would reach the final episode I uploaded of something and find out that it just never continued. But that also means that I'm too busy finishing my vegetables all the time, and can't hop on anything new on a whim, or respond to what's trendy. I have to finish what I'm doing first, so maybe I'll get to that thing in six months, I tell people. So perhaps playing fewer games, with a less concrete release schedule, across longer videos, will allow me to slip stuff in whenever I want, idk.

We'll see what I end up doing lol. Challenge runs? Gimmick playthroughs?

Anyway, thank you to my Patreon supporters. The Early Access tier has been a huge success, so I'm ironically making more money from my job than ever before. I'm not starving. It's just that, obviously, the channel that powers all of this needs to actually do well, because if it collapses then so does the Patreon that's based on it. When you have an audience this size you lose people every single day, so you're either growing or you're dying. I'll see if I can figure out what to clip or prune so that the tree grows strong again, or whatever. However gardening works.

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Comments

Cathy Young

I love your work, Keith. I'm here for whatever you do. And thank you, no matter what.

Leonardo Rocha

It's truly a hard choice to make and there is no "right" move, but we will be here cheering you on, and supporting you through this change

Brent Rogers

Hey Keith, I hope this comment finds you well! I've been around a long time and was sad to see a downturn in views on the channel but I'm glad you're trying some new things. This next bit is unsolicited advice. I'm a professional marketer and it seems to me your audience has evolved over time. Since Patreon is doing well, it might be a good idea to poll your audience and see what they're into now. I'm sure your supporters would be happy to help you collect some data and figure things out. Best of luck!

Sam widing

I have a feeling password is not helping. Maybe best to play a diff vn?

Nessius

Just to give you a random viewer's perspective, I think that the more longform videos would be a really good idea. I tend to binge videos, so if I want to watch a series of yours, I gotta wait however many months it takes for you to finish the game so I can then go and binge it. And because there's just SO MANY GAMES I get distracted with other content and tend to forget, just to check back later and be like "oh yeah there's that Keith series I've been meaning to watch". I've noticed that other gaming youtubers like Hollow and Jesse Cox have been having good success with longer videos and shorter playlists, so maybe something to look into? In any case, I'm fully prepared to watch whatever wild content you have prepared.

shiftynit

I’ve been subscribed for ages and a bottom tier Patreon supporter nearly as long. Even when I’m not particularly interested in a specific series I always keep on notifications so I won’t miss something I am interested in. Personally, these days I completely ignore any let’s play video under an hour. My current favorites are 8, 12, 24 hour compilations I can start playing and leave on in the background. You have a nice cadence to listen to, so I often play a playlist from the olden days. But YouTube stops playing after a few episodes for whatever reason, so I end up only watching a few. But I’ve noticed ‘full movie’ version lets plays, 2-6 hour edited videos of a complete playthrough, seem to be doing very well for other creators. But I also enjoy even the completely unedited, glued together, single video versions of shorter videos with a common theme. Just a thought, that maybe you could merge some older video playlists into ‘supercuts’ and see how that does with the algorithm. Either way, I’m sticking around, like many of us here on Patreon. Just keep doing you and we’ll keep watching.

Neil MacLeod

Stay strong Keith, I have no clue how any of it all works so I shan't even attempt to suggest answers, instead I shall merely offer a thumbs up and some heartfelt love, keep on keeping on

Wathgwen

Hey Keith, I have been subscribed for years since a friend recommended your playthrough of The Witness. Coincidentally, I've been having a hard time at work so I've been playing the Stardew Valley LP in the background. It's really helped.

levicore

I'll make sure to wear my seat belt, 'cause whatever you end up doing is sure to be a wild ride lol. P.S. Finally got around to starting Deadlaws. It's faaaantastic.

Nikki

Finishing every playthrough no matter what is admirable and cathartic for viewers, but I think you can allow yourself to mercy kill a series that both you and the viewers/algorithm hate. Also I hate saying this, and you probably hate even thinking about it, but one thing the algorithm likes that you aren't doing is clickbait. That's a huge thing I've seen successful channels (not just in Let's Plays, but also) do very consistently the last few years, and you've never given into that trend further than putting an emoting character onto your thumbnails. The highlight shorts seemed like a good idea in this context; did those do anything for your exposure?

ViktorHoliday

I really like your let's play content I feel bad that they aren't getting as many views as your other content. I wish I could have watched a lot of them when they first came out but I love going back and watching ur let's plays because they are so genuine none of the flashy YouTube editor magic that try to grip your attention every couple minutes just a guy playing a video game giving honest thoughts and reactions. That's why I love ur channel your honest no need for putting on a front or acting like a caricature, you are yourself 100 percent of the time and it's inspiring to see you. But that's just the perspective of a viewer

TheSpaceBear

As someone who clicked on your channel because "cute yeeeen!" and pledged on Patreon when I realized you also only fully joined the Fandom (weird, that auto capitalized) in your 30s (I thing I'm currently doing), screw those weirdos that say the downturn is because furry! People who make their living as YouTubers are always wildly impressive to me and it sounds like show biz has not become any less challenging or fickle in the Internet era. Glad you have ideas to try!

Maeson Maeson

I personally found you Keith and continue watching you for your FVN reads and for collaborative lets plays. I really enjoyed Fear and Hunger, for example, and the commentary you have with another person makes all of your videos, regardless of genre, more entertaining to me. Recently the exception to this was the Amnesia game you played which I found really entertaining, but I could be biased since I find horror games more fun to watch overall.