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like no comment ….. no comment …. It’s just preliminary and I’m sure (hope..) there will be better merch on tour. Literally all I ask for is a half decent shirt and a jacket patch. THATS IT!! 

-Madeline 

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Comments

gabi

i miss reputation merch

Ally ❤️

Yeah…. 95% of Etsy has this beat by a Mike!

Olivia Donovan

Why are they so obsessed w the tile eras image… can’t they do anything else…

Leah

i dont like the beat

abby

AWFUL gowns HORRIBLE gowns

Lea G

They love to just slap a picture on anything.. let’s get creative people!

Manuel

It’s so expensive and for what? Bad gowns, ugly gowns

megan!

this is such a disappointing collection, especially after how good the rep tour merch was :/

Emelia Gabbert-Payne

If Big Machine did one thing right it was merch. How can she have so much money yet no budget for any creative design work 💀

Abby

I really wish they would consider doing fan designs or something. I think it would be super cool to have a competition and give the artists some commission. It would also be such an interesting way to promote tour. Idk, i just know I have never purchased anything from her since the cardigan.

Idrac Tom

HELP IT'S SO UGLY

tyler

they canNAWWWT be fucking serious w this…. if i arrive in the state farm stadium & this is the selection eye will evade security, i will get backstage, i will find tree paine and i will punch her in her face…. (she has nothing to do w this i jus hate her)

bloop

those poor sweatshop workers deserve better than this hogwash

Ana Facha

they really love that design lately huh? i would've done one design per era, so swifties would buy their favourite and then battle it out in the stadiums.

Robert O'Mahony

These are obviously ugly but also every time I see anything with that graphic on it I fly into a rage because WHY is the Fearless pic from TV but the Red pic is OG. Why!!! Either have both be TV or (ideally) both be from the original era!! WHAT WAS THE REASON

Ciara

I was scouring the merch; looking for crumbs, pennies, scraps, anything at all to indicate international tour info. A creative exclusive reveal with dates/locations printed on the back could have been thrilling and fun 🤐🤗 non nada rien zilch zéro faic CRICKETS !!!..

Madeline Marona

Chat GPT could’ve done better. Really hoping there will be some exclusives at the stadium?? Or some other options idk. Probably false hope at this juncture…

Ana Facha

OH ALSO they dropped it on the uk store and i shit you not, they don't have dates on the back. they're selling tour merch with just a logo on the front and a blank back like... girl

Austėja

Idk why they’re getting so lazy with the merch. I mean, where has the creativity gone ? And who’s even responsible for the merch, UMG or Taylor? Either way, horrible gowns. They even lack a good beat.

Mia Bates

It is such lazy design for the merch, I'm also in the UK and when I saw the grid picture come up on their insta story I was like "FINALLY international tour date-oh.. its just merch. GODDAMMIT" such a jump scare to post the grid eras tour announcement pic as merch. But I liked your idea on Twitter - if they did merch for every era on the tour like having a red merch corner, a speak now merch corner etc - that'd be waaay better and they'd sell more of it cos people would want to collect it all

Reena Khaira

the HBIC really be throwing anything at us … like damn girl get some creativity on board you’ve got the world at your disposal!

Halle

What’s a shame is that this merch could be SO easy, just revamp her old costumes with a stamp that says “Eras Tour” and people would buy immediately. A Junior Jewels shirt. Not A Lot Going On At The Moment shirt. 1989 bomber jacket. Ready for it sparkle hoodie. Red top hat. YOU COULD USE ANY OF IT AND PEOPLE WOULD BUY THEM ON THE SPOT!

emma 🌷

it’s so boring!! i don’t know why someone with so much money won’t invest in more creative design work and higher quality & sustainably made products/blanks for merch /:

Belen

Red bubble has better merch lol

Ashley C

Saving me money and from owning something useless so thanks ig?