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Happy Friday, splendid supporters!

We've got a fresh new video, hot out of the MinuteFood oven! It's a follow-up to our recent video on marketing claims - this time we're talking about one particular (and particularly confusing) claim: that a product is "natural." We went down the regulatory rabbithole and learned that...well, you'll see.

https://youtu.be/fQB0deRu9lQ

-Kate

Files

The food label you should always ignore

Check out Tab for a Cause - and help end factory farming practices - at https://tabforanimals.org/minutefood 𝗧𝗵𝗲 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗻𝗶𝘁𝘁𝘆-𝗴𝗿𝗶𝘁𝘁𝘆: -Butler JM, Vossler CA (2018). What is an Unregulated and Potentially Misleading Label Worth? The case of “Natural”-Labelled Groceries. Environ Resource Econ 70, 545–564. https://doi.org/10.1007/s10640-017-0132-9 -Dominick SR, Fullerton C, Widmar NJO, Wang H (2017). Consumer Associations with the “All Natural” Food Label. Journal of Food Products Marketing, 24(3), 249–262. https://doi.org/10.1080/10454446.2017.1285262 -Parasidis E, Hooker N, Simons CT (2015). Addressing Consumer Confusion Surrounding "Natural" Food Claims. American Journal of Law & Medicine 41(2-3):357-73 httos://doi.org/10.1177/0098858815591522 -Schirmacher H, Elshiewy O, Boztug Y (2023). That's not natural! Consumer response to disconfirmed expectations about 'natural' food. Appetite 180:106270. https://doi.org/10.1016/j.appet.2022.106270 𝗚𝗼𝗼𝗱 (𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲) 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀: -https://www.fdli.org/wp-content/uploads/2017/10/Parasidis.pdf -https://www.consumerreports.org/food-labels/seals-and-claims/natural -https://www.consumerreports.org/media-room/press-releases/2016/05/consumer-reports-survey-show-73-percent-of-consumers-misled-by-natural-labels-at-the-grocery-store/ -https://www.foodnavigator-usa.com/Article/2008/01/04/natural-will-remain-undefined-says-fda/ -https://www.bonappetit.com/story/natural-food-definition -https://www.usatoday.com/story/money/2014/06/17/natural-food-labels-no-meaning/10674755/ -https://www.consumerreports.org/cro/news/2014/06/say-no-to-natural-on-food-labels/index.htm -https://www.ers.usda.gov/amber-waves/2023/august/prevalence-of-the-natural-label-varies-by-food-category -https://ers.usda.gov/sites/default/files/_laserfiche/publications/106479/EB-35.pdf?v=58215 -https://www.consumerreports.org/food-safety/peeling-back-the-natural-food-label/ -https://law.duke.edu/news/scholars-fda-when-put-food-natural-meaningless-label -https://scholarship.law.marquette.edu/cgi/viewcontent.cgi?article=1398&context=elders -https://behavioralscientist.org/natural-is-better-how-the-naturalistic-fallacy-derails-public-health/ -https://geneticliteracyproject.org/2020/06/04/viewpoint-70-of-consumers-say-natural-food-is-healthier-but-theres-no-science-behind-the-marketing-hype/ -https://www.bbc.com/future/article/20250210-the-appeal-to-nature-fallacy-why-natural-doesnt-always-mean-better -https://www.usatoday.com/story/money/food/2025/07/02/nature-valley-natural-label-lawsuit/84447668007/ 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀: -https://youtu.be/X72KpJKKUhI?si=2MbbRsPByWPFawhY -https://youtu.be/1L4oHYG4aTc?si=vMXzgSqGI2fTxzch 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗰𝗼𝘂𝗿𝘁 𝗳𝗶𝗹𝗶𝗻𝗴𝘀: -https://law.justia.com/cases/federal/appellate-courts/ca2/22-2684/22-2684-2024-05-02.html MinuteFood is created by Kate Yoshida, Arcadi Garcia & Leonardo Souza, and produced by Neptune Studios LLC. Youtube | https://youtube.com/minutefood TikTok | https://tiktok.com/@minutefood_ Twitter | https://twitter.com/minutefood Instagram | https://instagram.com/minutefood_ Facebook | https://facebook.com/minutefood

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