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As we burn the midnight oil wrapping up Bolo and working on the next YouTube release, we've been thinking a lot lately about ways to expand what Mustard can do.

Underneath the visual polish, what really drives us is deep research, narration, and telling fascinating stories. But there’s a problem (well, two actually):

We have dozens of amazing topics we want to cover, but some of the wildest stories we've found just don’t have the visuals. There are no film reels, no archival photos, or accessible blueprints. But plenty of crazy first hand accounts, declassified records, and obscure rabbit holes. These stories are nearly impossible to make for YouTube (especially given the visual effort expected in each of our videos), yet way too good to leave untold. All the while, we spend so much time bogged down in visual production that many of these stories would probably never see the light of day.

Introducing... Mustard: Unseen

What if we created an audio series— like a podcast but with meticulous sound design, and research, and immersive storytelling you expect from Mustard? We'll give you theatre of the mind with every rattle, every engine, and every voice. This wouldn't be a Mustard Lite and it wouldn't be watered down. We'd cover engineering projects lost to time, legendary 'what ifs', mysteries, and stories the public was never supposed to know.

No Visual Overhead = More Stories, More Often

By skipping the crushing hunt for footage, animation, and graphics, we could get more stories out faster. No more six-month editing marathons—just pure, unfiltered storytelling. This could be a way to bring more content to you, more often, and with longer runtimes. We’re fairly confident we can put these audio stories out regularly without impacting our regular video release schedule (btw we’re speeding that up too, but that'll be covered in a later post).

It's Not a Done Deal. It Only Happens If You Want It

We're looking for your unfiltered feedback. Would you actually listen? Why or why not? What kinds of stories or themes would hook you? What would make it a must listen instead of another podcast. What would you call it? (some early ideas Mustard Black Files, Mustard: Lost Achieves, Mustard: Unseen, or hit us with your own idea).

Why This Matters

We want to bring you more Mustard. Faster, more intresting, and in places where YouTube doesn't go. These would be stories you've never heard, or stories like you've never hear them.

Thanks for your support and for shaping the future of Mustard. Can't wait to hear what you think!

-Ferdinand (the other guy)

Files

Comments

Joseph Zadeh

I'm not sure I'd want a radio play of the events, per se, but I'd be down for either a podcast format that recounts the events OR a video that focuses more on the story than the visuals. Doesn't have to be a podcast so long as the gripping story is there. (To specify about the radio play comment - I have aphantasia, so "theatre of the mind" doesn't work that well for me) As for the name... if you're set on the condiment puns, "unopened mustard" is a good one. Otherwise something like "Mustard: the black files" would work.

Fairey_Rotodyne

That would be perfect, especially good since videos take longer. As a student, I can see it being useful during studies by having an informative but mindful thing to listen to.. Expanding and adding onto stories from previous videos would be ideal. Since someone could see a video and then listen to extra content if they’re interested. For example: a podcast could be on the story of the XB-70 AV-3, as it can complement the already made video and touch more onto cooler and less known stories. But of course any content works

Kuba Poltorak

Personally I would love some podcast like materials from you. However, the audio only content lacks the visual aspect - sometimes one's has to see what is being described (maps, blueprints etc.) If you could provide some additional material to get a glimpse of (for example) a described device look like it would be great.

Dalle

I would love some podcast like stuff from mustard 🤩

ionpost

The idea is cool, but I prefer visuals for what you guys produce. It’s easier to see and hear the topics you’re presenting. Sure it takes longer, but I personally prefer the form of videos for the topics you’re presenting.

Sam A

I love mustard content. And more content is definitely cool. I think like some other comments maybe a supplemental guide or something might be helpful but I’ll listen to some wacky tech content any day

Kiskaloo

I would absolutely support this effort.

The_Curious_Noggin

Absolutely, I support this. I think it would do incredibly well. I think a Idea for a Name could be "Mustard Unearthed", as your are Digging Up Stories that People may have never heard, or have forgotten. And the beauty of this format also, is the fact that if you wanted to expand it into a Video, you could do so, as all of the research, music and sound design, and Everything else has already be done. And the only thing that would be left is to find footage and make animations. So just a idea.

Ash19256

I’d be interested, but only if this doesn’t *replace* your normal content. If it’s this or the existing video format, I’ll take the latter even if it takes longer to make.

North525

I like the idea of good stories not getting left behind,so I support it. Spit-balling name ideas: Mustar-piece Theatre, Mustar(d) Stations, Re-Mustard Audio, Mustard Seeds

Adam Lane

I think it's a great idea.

Samma Jamma

i wouldnt really like it, the visuals are great and help you understand the content plus its super entertaining crisp and hd personally it would feel dull to me the color grey yk?

Bob Johnson

I would be all over a Mustard podcast (love Mustard Seeds) as I find you videos not only incredibly well done both visually and narrated but find them quite soothing.

7h3_man

Hell yeah

Jérôme F. Kaeslin

I’m sceptical. What makes Mustard unique is that it is perfect in every aspect: 1) selected stories, 2) research, 3) narration and 4) visualization. Omitting the visualization means giving up one large part of what mustard makes so outstanding and confronting you with new competition like audiobooks or podcasts.

Derek Loki

Couldn't hurt to try at the very least.

Martin Holmström

The visuals are an important part of Mustard but I would happily listen to a podcast format too! Ignoring compelling stories because they dont have visuals would be a shame. I'd say do two or three podcast episodes and see if *you* like doing them :D

Ian Wieserman

I'm very supportive of this idea, but only if you have the time, energy, and enough people to keep it from impacting the YouTube channel. I would listen without hesitation.

Erik Hoel

Very neutral on the idea - I find podcasts less than engaging. I would accompany each video with some companion podcasts on the topic - deeper dive material that was left on the cutting room floor. Effectively the appendix material. Lots of people do podcasts; it is very hard to differentiate yourself here. I see this as diluting the brand.

Kevin Berne

Sorry but in all honesty I'd recommend against it. Visuals are a major part of connecting to any narrative and I for one would still prefer the regular Mustard format. You should rather hire artists to illustrate your untold stories visually than switching to a podcast format instead...

James COOPER

I think this could be great. I love the visuals but voiceover and detailed research is more important so that would carry over. For tname maybe just keep it simple with Mustard.

Tristen Hunt

Great idea, visual is better of course, but as long as it doesn’t slow down the visual content then I’d support it!

Isaac Vega

Would absolutely love the audio version! But I agree with Ash19256