REINALDO de Lima (Patreon)

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José Reinaldo de Lima (born 11 January 1957) is a former Brazilian footballer who played as a striker. He is popularly known as Reinaldo or Rei (The King). Widely regarded as one of the greatest strikers in the history of Brazilian football, Reinaldo played most of his career for Atlético Mineiro, and still holds the record of highest goal average per game in the Brazilian league, with 1.55 goals per match in the 1977 Brazilian Championship, at a time when Atlético Mineiro was regarded to have one of the best teams in the world.

Reinaldo scored a club record of 255 goals for Clube Atlético Mineiro.[2] He also averaged 1.55 goals per match in the 1977 season—scoring 28 goals in 18 matches— the record average for the Brazilian League, for which Atlético supporters nicknamed him The King ("o Rei", in Portuguese, which also served as a pun on his name).[citation needed] He won eight Campeonato Mineiro titles including six consecutively: in 1976, 1978–1983 and 1985.