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In Japan the Neo Geo Pocket was ready to fight with Game Boy. But then Nintendo release Game Boy Color so SNK also need to make the Color version for the console. In Japan they use interesting advertising “I’m not Boy” .. meaning I am Adult and the console is not for babies . This is little like what Sega also try to do at that time.

It also can mean I am not boy … . I am girl . Which is weird 😂

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Ikaruga_Shock

History shown that publicity campaigns don't work on the gameboy

AndyKurosaki

I don’t think that system even launched here in the UK. Gameboy had such dominance.

Donnie

Damn,the gaming business is so competitive.I never knew Neo Geo had a hand held system Sisi;I use to have a Gameboy and Gameboy Advance a long time ago🎮

Peter Lind

Lol, It can me misunderstood, but retro gamers will understand it (I hope 😂)

Daryl

Gamegirl™️ has a nice 🛎🔊to it

Jacob the ZombieFighter

Something tells me that they probably meant more of. I’m not a boy, I’m a man to show the superiority. Also in this day and age with being more open about non-binary you could look at it that way too. I had a friend who was trying to get one of those and there was a game store in my town that had that so I got to see one in person.

Jacob the ZombieFighter

I used guy brain for that. Like, what would be the typical response from a guy & I came up with you go from being a boy to a man. Haha