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 . . . final comments on the calibre of presentation of bottlings by the whisky industry to the informed customer.



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Comments

Anonymous

I wonder what % of whisky customers are informed/do their research vs uninformed/average supermarket customer. I would guess that the major players in the industry will only take note once the informed make up a decent percentage of the customer base (and hence sales). Cheers to Ralfy for helping to bring that percentage more in our favour.

ralfy

. . . at the moment, about 5% but this will increase rapidly over the next ten years.

Anonymous

Availability of good stuff in supermarkets can be surprising. I saw the other day in a very ordinary supermarket in a small French town a wide range of stock including various Bruichladdichs, Octomore, Kilchomans and many others, and.... a Springbank 15 and at least 6 bottles of Springbank 10. AND... an Ardbeg Lord of the Isles (with a note saying 'Ask at the desk for price', which unfortunately I didn't have time to do.)