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In this Patreon Exclusive, Moira walks Adrian through the strange, chipper and saran-wrapped world of Marabel Morgan, author of 1973's mega bestseller The Total Woman. Moira explains why The Total Woman is basically an upside down version of The Feminine Mystique, how the sexual revolution eventually made it to the Christian Right, why wives owe their husbands salads, and why the Total Woman has to take so many freaking bubble baths.

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Maggie Chambers

There is also a reference/parody of wrapping yourself in saran wrap in the movie Fried Green Tomatoes!

Melanie Schlosser

There was an episode of Felicity that was similar, but it revolved around The Rules. In that case it was the main character trying out reactionary gender cosplay, but it had the same 'lesson' in the end.

In Bed With the Right

OMG, I kept thinking "I know this from somewhere, but I've never watched 'Rhoda'!" Thank you!

Charli

Omg is this why Kathy Bates’ character pre-transformation opened the door “wearing” Saran Wrap in Fried Green Tomatoes??

Jennifer A.

Was coming to say the same!

Karen Cox

I was 10 when this book was released. I knew women who did this! My mother found it offensive and degrading, but LOTS of her friends really got into it.

Erin Mather

Great podcast! Highly disturbing!

In Bed With the Right

Yes! I literally only put that together when someone pointed it out in this thread!

James Talley

Born in 1969, here I was, thinking this was zeitgeist to which I was oblivious...until the Saran Wrap! Oh, yes, that gag was everywhere and became a self-ridiculing suggestion for how to "spice things up"! (Also, I miss those sitcoms.)

Steff

I'm just old enough to remember this book and movement. My mother did not own a copy but my aunt did. Throughout the 70s, during my childhood, I recall a constant tension in gender politics (I had relatives who were appalled at women wearing pants in the workplace); thus, I'm always intrigued when you look back to those times. Fwiw. Wrapping the torso in saran wrap was also believed to be a credible weight loss tool in the 70s. So I imagine some of these women were comfortable wrapping themselves in plastic.

Bethany Gardner

Yessss I'm here for the even deeper cuts (I had no idea there were any listeners of this podcast that weren't, but ok)

Ren

Yup, this sounds exactly like the marriage advice books that were ubiquitous in the 90s and early 2000s when I was growing up evangelical like The Power of a Praying Wife (which my mom owned). I assume it’s about the same now, just with slightly different rhetoric. (As an aside, I’m from Nashville, so I couldn’t help being struck by how similar this lady’s trajectory was to Gwen Shamblin’s, what with the church workshops, massive bestsellers, and time on national talk shows. At least she didn’t start her own cult?)

Ren

Oh and yes please do a St Paul episode!!!

Katie

Dying laughing at the sex costumes 💀

Cat

Having searched for the cover of Total Woman, I completely recognize it from my mom's shelf when I was growing up. I read parts of it and found it worrying. Was at the age when it was hitting me that books don't have all the answers, either. This book helped me realize that.

Cat

Please excuse the 2-part comment (this is my first, on Patreon). I just wanted to add Thank You to IBWTR for covering this book. It excavated some stuff I wasn't aware was there 😅! I really enjoy the show and the deep dives on obscure topics which nonetheless hold insight applicable to understanding my daily life.

baby seal

The husband in this book is like Homer Simpson

paul bowman

fun one! ‘Are we sure this isn’t Friedan getting her revenge?’

Brian

Only a few minutes in, but a dating/self help book to seminar grift pipeline?? Did I mix up my Patreon feeds and this is an If Books Could Kill episode??? Feels like BOGO

Natalie B

Just subscribed today so very late to the party but how did no one point out that it’s really weird that all these husbands are not just walking into their homes? Why is the wife answering the door? Am I heterosexual-ing wrong?