TWO Rock Fans REACT to Butter by BTS
Butter: BTS
About the song:
• Second English single for BTS (first was Dynamite)
• Description: A disco-pop, dance-pop, and EDM track described by Rolling Stone as, a pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis style synths. They also released a remix featuring Megan the Stallion
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• The team created the song specifically for BTS, so they were passionate about getting it right. It took them 3 months to compose the song during the pandemic, so a lot of the collaboration took place over zoom. The co-writer/producer Robert Grimaldi said that creating a song can take anywhere from a day (6 to 8 hours) or three months like Butter. In this case, they wanted to ensure that they got every piece of it as perfect as they could.
Reception:
o Named Billboard’s number one song of the summer in 2021
o The video premier garnered 3.9 million peak concurrent viewers on YouTube, surpassing Dynamite’s 3 million concurrent viewers and set a new record for the biggest music video premiere on the platform. It became the fastest YouTube video at the time to reach both 10 million (achieved in 13 minutes) and 100 million views (21 hours). It also became the most viewed YouTube video in the first 24 hours, amassing 108.2M views, another all time high, and set four new Guinness World Records.
o On June 28, it became the longest running #1 debut for a group in Hot 100 history, breaking the 23-year record held by Aerosmith’s “I don’t wanna miss a thing” from 1998.
o Nominated for Best Pop/Duo/Performance at the 64th Grammy Awards
• About the jacket trick, V explained that if one member was even a little off while performing the move the whole choreography would not have worked, so it was very risky to perform live.
• To make matters worse, Suga shared that since J-Hope and Jungkook tested positive leading up to the performance and Jin had his hand injury, they were unable to practice as much as they usually do and still had to master the move. J-hope said, “In the rehearsals just before that, 2 out of 3 times we failed. We’d only get it right like one time.”
• They also struggled dodging the lasers. Suga noted that he watched that part and was hit by the laser the whole time.
• Jin had to sit out during the performance since his hand was in a cast after having surgery.
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