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By 1995, Boomgirl penetration in Japan had only reached 18%, mostly due to sex norms regarding the need for women to be small and fragile. And of those women who chose to transform themselves with Boomgirl, most chose the smallest dose, usually to improve their golf game.

Noriko, on the other hand, lost her father when she was 17, and with no brothers she and her mother were often frustrated by the behavior of drunk male guests in their café. By Japanese law she had to wait until age 20 to receive the Boomgirl treatment, but by then her resolve had hardened.

When Noriko went to the pharmacy to get Boomgirl, everyone present was doubly-shocked, first that such a beautiful young girl would want to become muscular, and secondly that she had elected to receive the largest dose permissible under Japanese law. The pharmacist called in the regional sales representative for Boomgirl, who conducted a detailed physical and interview. Noriko insisted, though, and the pharmacist reluctantly complied.

Noriko had weighed less than 40 kg (88 lbs.) when she received her Boomgirl treatment. At the time of this photo, 9 months following treatment, her weight had nearly doubled to 75 kg (165 lbs.) and her best performance in the core four lifts were as follows:

  • Bench press: 90 kg
  • Shoulder press: 79 kg
  • Deadlift: 153 kg
  • Squat: 161 kg

A year after that, a second assessment was performed. Noriko had gained another 20 kg of muscle, and had about doubled the mass of her lifts. A bench press of 182 kg (401 lbs.) was considered nearly impossible for a woman standing only 157 cm (5'2") in height, and so a second assessment was done a few months later, at which she was able to bench 188 kg (415 lbs.), even more than previous.

Noriko made several appearances on Japanese national television to demonstrate her phenomenal physical strength, and became a familiar media personality. As her fame grew, Boomgirl penetration rates leapt to 54% by the year 2000. with the highest dose going from almost never applied to showing in 28% of all uses. By 2002, 10% of all Japanese women under the age of 24 were capable of benching 150 kg (331 lbs.) or more, three times the performance of the average adult Japanese man, another 20% were at least twice as strong as the average man, and another 23% were at least as strong but less than twice as strong as the average man.

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