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Could Call of Duty save XBOX Game Pass? (Die Shrink Telegrams) (Patreon)

Published:
2024-05-29 21:04:44
Imported:
2026-06
Tags:

Content

Sorry for the short notice, but in an hour or so we will be recording an impromptu episode about the recent announcement that XBOX will be putting the next Call of Duty on Game Pass. The fact is that we won't have time to discuss this for the next Broken Silicon due to all of the Computex news about to drop...and so we wanted to cover it now!

Write in below with your thoughts about if this will make a big difference for the survivability of Game Pass, what could make a big difference for Game Pass, and anything relating to this business model and recent console news in general!

P.S. Don't worry about State of Play or anything else - we'll cover any announcements tomorrow in a different piece of content (if necessary).

https://www.ign.com/articles/microsoft-confirms-call-of-duty-black-ops-6-day-one-with-xbox-game-pass

https://www.forbes.com/sites/paultassi/2024/05/27/hellblade-2-launches-as-the-23rd-most-played-xbox-game-what-does-that-mean/?sh=4dab70476035

Comments

Richard P

If that doesn't get people temporarily subscribed then there isn't much left to try. I wonder if they'll try to do a FIFA Ultimate Team style card system for gun upgrades to try and make the money back they lose being on Game Pass 😂

MicrowaveOvens

Call of Duty can bring in a lot of subscribers, but I think it only helps them long-term if they can make it platform specific or if Microsoft is actually able to get game pass onto other platforms. If gamers have no reason to buy Xboxes then they will have no reason to use game pass

Jen-Hsun Huang, AI is not circular

The only way to save gamepass is the embrace of RTX and the value it provides to consumers! Mandate DLSS and RTX, and gamers will be much happier with gamepass!

Travis Gooding

The problem with gamepass is ownership. People have not “bought” any of the games on their. So without that investment they psychologically aren’t compelled to continue to play the game to get “their monies worth”. It’s why I think there’s such a crazy high initial player count then it drops right off the cliff. There’s no monetary attachment to the product. Everyone’s claiming DLC and MT will easily overcome the price entry but I honestly think there’s 100% going to be a mandatory price increase before this goes live. IMO Tom, this is a Hail Mary for Microsoft to show investors “Look at how successful Gamepass is, so many players and playtime with the worlds most popular shooter!”. If anything I think this is a turning point with gamepass and the Xbox division. If this flounders , I 100% think we’ll see a full transition to “Microsoft Gaming” as the Xbox brand is dying.

Prior is the theme 999

Call of duty won’t save gamepass. If they were to drop the entire catalogue with restored (safe) servers there will be an uptick for however long the nostalgia drives most people but it will go back to what it was before. Games already offered on the Xbox platform won’t save gamepass, only new ip will. I can’t imagine that there’s many people who didn’t buy gamepass or an Xbox before are now foaming at the mouth happy to buy either because COD is there.

QuickJumper

Story of xbox is similar to Hollywood. It produces expensive movies with lots of CGI, expensive actors etc. which leads to overblown budgets. Instead people often just want quality writers, interesting ideas, good actors and good enough CGI. Instead of focusing on big titles XBOX should've embraced lots of new interesting and expandable games that would get more content over time. Instead they blow budget on several big titles.

moonsy

Im afraid Xbox is broken beyond repair. It's fascinating to me how little Microsoft gets out of their gaming division compared to Sony. To me Microsoft as a company just isn't setup for a creative field like gaming. Maybe they can save things if they go all in on their plenty of good IPs. IMHO they are missing the ability to guide their studios to make great games. But I'm afraid gamepass isn't helping things because it reduces games to content to fill their library for a subscription model. I think the only thing saving Xbox is producing great games but recently they failed completely on that.

Mark Smith

If they gain more subscribers, how many of them will be conquests from customers that normally pay full price? I feel we'll find out quickly how this compares to how Call of Duty was offered prior and if this will be sustainable.

Cleansweep

If this is the start of a shift towards Day 1 Gamepass titles being multiplayer/co-op centered, this might be a good move. Annualized games with heavy multiplayer and/or co-op with lots of long term content support seem like the kind of games where NOT having ownership is less of a problem. If this is just continuing the mindless "toss first party games on Gamepass Day 1" strategy, then they're not going to be able turn this thing around. That's just devaluing rest of the games and not really leveraging the fact that COD is a Forever Game to their advantage.

FloridaMan

Game pass and its needs have been covered plenty previously on the channel. Longer games are only good for people chugging through more than one or two titles a month. Multiplayer games are alright, but really Game Pass needs something like Half Life 2: Episode 3. Episodic, compelling titles that make sense cost wise on a subscription service would be the most beneficial for both developers and Microsoft

Joseph Kelly

Call of duty alone will not save Game Pass. Maybe having the entire catalog of games from Activision/Blizzard would help. I would look forward to their other games more than Call of Duty. Diablo and WOW for instance are more appealing to me but I will play them on the PC game pass and not xbox game pass.

Nicholas Buckner

The only way the Game Pass version gets enlistments is if the other versions go through enshittification.

Swiggles

Hey Tom and Dan, cod on game pass isn't going to be a silver bullet for game pass to survive. This a power move for Xbox. The investment they have made into game pass calls for a strategy that will fundamentally flip the games industry on its head not something like this. This will only keep game pass alive maybe till the end of the decade unless more is achieved.

AdanFS

Call of duty on gamepass is THE trial run to see if gamepass is going to work long term. The math still isnt in their favor. This years COD would probably sell 30 million copies. It is hard to for me to expect more than 5 million NEW people to sign up based on that. I think the market for gamepass is pretty saturated on console so most of that potential is PC. The real question I think MS/Activision are going answer is whether those playing COD on gamepass are willing to spend Microtransactions to make up the difference in Revenue. It will be interesting to see what happens

Prior is the theme 999

If the goal is to save gamepass with COD the only way in my opinion is with the trash tactic of making some content exclusive to it. Skins, emotes, map packs, battlepass, gun version whatever they decided that’s the only way to drive interest. Maybe even definitively saying that gamepass owners will frequently get exclusive content drops independent of the game itself and it’s content. They already do that with other free to play games, PlayStation too, games like apex for example have different exclusive skins for the respective party.

LosCV29

I think Xbox is ahead of the curve on some of their recent decisions. Going multi platform is smart and increases their customer base. The focus on gamepass is a long term play and will eventually pay off if COD increases MAU. Companies all over are coveting that recurring revenue model and Xbox makes hundreds of millions per month. It took Netflix years before profit. Gamepass isn't going away. Putting COD on it reinforces that.

Chris Rijk

Going by what Phil Spencer said, Game Pass subs need to be growing by about 10m per year. Even in the very unlikely scenario that Call of Duty helps Game Pass grow by 10m this year, I don't think they have another 5 equivalent games that could each help add an additional 10m subs. Each additional 10m will be harder than the last unless the overall gaming community also grows quickly, which is unlikely given how expensive it is becoming.

Craig W.

Have you heard of this includes the full game including season pass or map packs? Or will those be discounted like other Game Pass purchases?

10GHz Netburst

Calling (pun not intended) it right now, Call of Duty won't save Game Pass unless you straight up can't buy it on Xbox normally. And if they don't let you buy it normally, it'll just drive people off the Xbox platform, because there's no way it'll be cheaper to go through Game Pass than to just buy it and get the season passes normally.

Woody Chang

I wonder if there is much crossover from COD fans to the other less heralded parts of the Game Pass catalog. I suspect that the more likely scenario is for people to pay when they want to play the new COD, and then cancel when they lose interest without any regard to the rest of the library. Maybe it will work, but I feel like they already tried this on a smaller scale when they put Starfield on Game Pass as a killer app. I don't think doing that helped things too much for the service.

Cammi Hudson

Putting any game on game pass means that they are banking that you will play that game (and many other games) available on game pass it will keep you coming back month after month spending more money on dlc's maybe micro transactions. That experiment failed after my free months and I play games that I can physically keep and play long after said conglomerate says that game no longer serves their purpose.

Porcelain Oats

The only thing putting Cod on game pass will do is kill the sadness that series normally gets and prove that the current model of game pass is a failure and the only thing that will save it is to change how game pass operates, like what Dan suggested in an earlier broken silicon, such as releasing only certain games on there and discounting new games not give them away for free. They may boost game pass numbers but will lose the amount of money cod usually brings in.