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So, call us crazy - but the RTX 5060 Ti 16GB at MSRP...it's not the WORST deal! You're getting almost 7800 XT performance for ~20% than the 7800 XT was generally at its launch, and it even consumes nearly half the energy with better features - that's A LOT better than most of what Blackwell has offered...and yet reviewers, especially in the US, clearly had their pitchforks ready before the cards even arrived for testing - has Nvidia already destroyed their mindshare with gamers? Do they care?

Some day we will likely test this theory if Blackwell cards are ever widely available at MSRP, but until then - let's talk about if we think the dynamics in the gaming GPU market are already, or have already, changed!

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Comments

FireDarkness39

I think NVIDIA destroyed their mindshare with pricing and advertising. No one believes NVIDIA when Jensen says the 5090 will cost $2000 and it costs $4000, or when a 5080 should cost $1000 and costs $1800, and gamers have been taught time and time again that when NVIDIA says the 5060ti will be 50x the performance, it's a load of crap. I think people just don't believe NVIDIA marketing anymore.

FloridaMan

I think the pitchforks are for the 5060ti 8gb. We know Nvidia is going to screw people over who don't pay attention to the VRAM. The 5060ti 16gb, while not even firmly surpassing the 4070, is quite disappointing, it is not the worst product Nvidia has ever launched, nor even the worst price.

FloridaMan

No, Nvidia is not leaving gaming, not permanently at least. Jensen wants to have the best graphics card for as long as he can. He may have to buckle to shareholders that want every single GPU to be an AI card, but he'd come back once the bubble burst

infinitevalence

Nvidia has mostly lost me since the RX 5700(xt) Navi 1 generation. AMD has been offering better raster value, and most important to me better linux support. While the Linux driver situation from Nvidia is improving, its still focused on AI/Work and not gaming

FloridaMan

If it weren't for tariffs, AMD would have a big chance to take market share from Nvidia. As it is, I think the market in the US will just shrink as people find new hobbies. They can still take good market share in other regions though

Lucas

No, NVIDIA isn’t leaving gaming, just neglecting it for higher profits elsewhere. When the AI bubble pops interest will return, somewhat at least, and if nothing else, gaming gpus are great for using up that fab capacity you booked, when demand for datacenter drops. I don’t think it will ever again be as focused on gaming as it used to be, but Jensons ego alone is probably enough to keep them in gaming.

Cleansweep

If they're not already out, it sure feels like they're getting ready to get out of gaming. It'd be one thing if they were making ultra halo cards, but providing meaningful uplifts every two generations for people who had gotten in on earlier cards. But with their current generational uplifts, it sure feels like they're not even trying, plus making the GPU demand problem worse. Poor uplifts = people holding to cards longer = more desperation to buy as system demands increase = more people fighting for GPUs when new cards release. I think that's a lot of the reason why reviewers are slamming the 5060 TI. Nvidia (and AMD) providing more solid uplifts in the lower price brackets would've relieved a LOT of market pressure, especially with GPU generations getting longer and longer. Doesn't help that people have been doing the math about Nvidia's GPU core count and price trends towards absurd milking.

AdanFS

Nvidia will come back if AI and datacenter ventures start to taper off. I think as soon as they turn supply back on people will go back to buying their cards, given their VRAM amounts are sane. Sure, people are mad now, but people get mad at a lot of companies and still give them money.

Owen

Intel is the only one leaving the game. Nvidia has harmed their reputation but it's nothing that a generation or two of actual effort couldn't fix. Maybe the real threat for Nvidia would be giving AMD room to penetrate other markets/mind share where AMD is almost non existent. Unrelated: do you think AMD is entering a new era of primacy? AMD seems to have a lot of fingers in a lot of pies. CPU, GPU, APU, custom SoCs, console, whatever, etc. If UDNA is successful, it seems like AMD has a lot of opportunity to package "AI" with other products in ways Nvidia can't currently. If AI slows down too much, could Nvidia find itself on its back foot?

Nicholas Buckner

Nvidia gave reviewers many reasons to distrust Nvidia from prior generations, and the umpteen myriad issues in this latent generation continues that trend. Nvidia has cried wolf too many times on prices and performance scaling on their charts. The markets' apparent reaction to a 5070 coming back in stock at MSRP is who cares. Next generation it will be higher and higher. Shrinkflation on naked display. Nvidia missed softballs in prior generations to give a normalized performance increase for the same price, and have run towards higher prices and smaller dies and anemic VRAM, and even features requiring more VRAM (Designed obsolescence). The tariffs are the wild card, the curve ball, and it is finally revealing there is no supply, and Nvidia will sell wherever and whatever to make a quick buck. Main-street gamers noticed a few months back.

CompressedAIBlocks

I don't think Nvidia is leaving gaming but they will neglect it as much as possible to generate more revenue elsewhere while they still can. My question is - when do you think this shift in priority took place internally with Nvidia? Ampere MSRP (keeping in mind most things weren't and some models didn't even have MSRP) would have been fairly aggressive if it could have been reached. I think Ampere and COVID was the catalyst of showing them they can extract more revenue elsewhere.

Jen-Hsun Huang, AI is not circular

Gaming and gamers are an important core part of our company. This is why the 5060 series of GPUs start at $299, and offer up to 16GB of VRAM!

TechnoLadz

I think it's not that Nvidia's destroyed their mind share. Gamers are just excessively disappointed nowadays. Let's look at 2010 to 2014 vs 2021 to now. In 2011; you had the GTX 560 Ti - a card which performed between a GTX 470 and 480, and was $100 cheaper; with up to 70% more VRAM (560 Ti had 1GB and 2GB models, 470 had 1.28GB). Your upgrade path from GTX 560 Ti would've been the GTX 960 4GB - a card which started at $239, $10 more, and was available for that during 2015, and offered a 60% performance jump and 2X VRAM. Now; let's look at RTX 3060 12GB. Let's say the "real MSRP," was $379 (even that's generous, but it took until last year for it to reach $329, but was $379-ish from Mid 2022 onwards). You also had RTX 2070 like performance, and again with more VRAM; this time 50% - similar to GTX 660 2GB Vs the 570. Your upgrade path is the RTX 5060 Ti 16GB. You get a 33% VRAM increase and an around 70% performance increase. It's actually slightly better than the increase from the 560 Ti to the 960. But remember - the 960 was one of the most criticised 60 class cards since it's inception - as it didn't move the needle much compared to the 760 - similar to the situation we have with the 5060 Ti and 4060 Ti.

Zach J

I think it would be odd NVIDIA to check out completely but definitely there's a change of priorities. Could it be that the 50 series is a bit more of a stop gap until NVIDIA APUs start coming out?

Jen-Hsun Huang, AI is not circular

Nvidia to paraphrase Ian quoting me, “is a lazy company”. We’re doing the minimum needed to support gaming in case AI becomes a bubble then pops.

CompressedAIBlocks

In all my years of gaming and paying attention to hardware I think this is the lowest mindshare I've seen them have. It's lower than even FX Series or Fermi...and that's saying something because PC gaming is so much larger than it was in both those respective eras.

magneticmanul

Despite low supply for RTX 5060 Ti, Micro Center DID have some in stock. Prices are elevated for all GPUs and the market price seems to be settling around $700-900 for ANY mid-range GPU from 5070 to 5070 Ti and AMD is selling out at prices similar to Nvidia competition. It looks like the DIY community is no longer willing to pay an Nvidia premium in the segments where AMD has competition. The other 90% of gamers will buy laptops or OEM which are almost all Nvidia anyway. I doubt Nvidia cares if they slip from 90% market share to 80% market share by losing just the DIY market.

CompressedAIBlocks

Say the AI bubble popped because GPUs literally sucked at AI cause some other company came out with the AI RTX HD Max Pro+ X3D and it obseleted GPUs for AI and other tasks. What do you think Nvidia would have to do to gain gamers Mindshare back? Do you think this is a one Pascal like generation and everything will be fine or will it be a climb for them?

SaltyInternetPirate

Well it's only the third generation in a row that gamers come second to them. And if they don't manage to jump ship to the next bubble before AI pops, they will be forced to come back.

JonWickBoomStik

Nvidia definitely screwed the pooch on this launch. The pricing, performance, new features, and the big one, availability, we're all failures. The cards themselves are good. I think everyone expected nvidia to continue to dominate. AMD had other plans. They did everything right, offered a great product that delivered on the three pillars of gaming raster, upscaling and RT. Gave it a good MSRP and stock was widely available. I will say the only thing they didn't do that.They should've is go for the high end this generation. Nvidia will rebound most likely next generation.

FelixM

GPU mindshare is I think a lot stronger than it was with CPUs, but this catastrophic Nvidia launch is the best possible chance for AMD to reduce the distance between them. But I think they are missing the chance to maximize the damage by not releasing higher end card. I don't thing many people would care for them not having 5090 competitor, but for mindshare you need to be near the top of the carts. If they had a 9080XT to equal or beat the 5080 at say, 800-900$, that could be a pretty big blow to Nvidia. Zen 1 and 2 weren't faster in gaming than Intel's chips, but offered great value with more cores for lower price. Something similar is needed with GPUs and they have it with 9070XT and lower end cards, just the 80-class is missing

QuickJumper

Remember Chef Jensen's restaurant? I still dream about that 1080Ti I ordered years ago—perfectly balanced flavors, generous portions, reasonable price. The most delicious card I've ever tasted. But now? They've pivoted to catering AI banquets for tech executives. The dining room's still open, but they're serving $75 "deconstructed GPU burgers" with wilted VRAM while being shocked when customers complain. Instead of being honest about their new priorities, they're pushing kitchen rejects as "premium gaming experiences" while the real masterpieces disappear into corporate delivery vans. What happened to the restaurant we loved? Now we're paying champagne prices for flat store-brand performance, watching as Chef Jensen saves his true culinary genius for his corporate clients.

QuickJumper

The PC market needed a reset. Nvidia having such a dominant position doesn't help anyone. AMD being more dominant in PC gaming is a blessing in disguise and will amount to more healthy competition in the future.

kjm015

I hate to be correct on this one, but I totally called the RTX 5060 Ti 8GB! Along with the "launch" of the 8GB RTX 5060, this fully confirms that Blackwell was completely phoned in and that Nvidia does not care at all about GeForce anymore. Until the AI bubble pops, I think this is just going to be their new "ultimate play". As for gamers, I think they're going to end up turning their backs on Nvidia whether they want to or not. It doesn't matter how badly you want an Nvidia card over an AMD one if purchasing the former is functionally impossible.

Eric Bagely

Nvidia is absolutely leaving gaming. Even if/when the AI bubble pops, do we really believe investors will be ok with going back to 30-60% margins? Sorry, but I think dgpus might be approaching the end. Igpus are getting going to get really good thanks to better packaging which eliminates the low and high mid range. Whatever large pieces of silicon that aren't used for AI, or whatever comes after AI, that manages to find its way to gamers is going to be astronomicaly priced. It's going to change, I'm just not convinced if it's for the better or worse.

KarbinCry

Doesn't matter what Nvidia wants. Gaming will never let Nvidia leave. People will be buying $5000 AI workstation GPUs if they're the fastest thing to game on - and also if they're the only option other than Radeon (hey, some people bought Bulldozer and convinced themselves it was good, just to support the "underdog").

Chris Rijk

What does Jenson want? He might not be that interested in GPUs for gaming any more but what’s after AI? There’s probably something and having consumer GPUs around would help Nvidia catch that something.

Chris Rijk

What is Nvidia doing right now with consumer GPUs? They’re not making enough for DIY but what about laptop makers? After all, laptop GPUs are much higher volume than DIY, even if it’s dominated by the low-end. More broadly, are Nvidia investing enough in drivers? What about game optimisation in general? Are they bidding for consumer contracts such as a potential follow-up to the Switch 2?

Trevor Renfro

For people that pay attention to news, the mindshare is way down. For people that don't know any of the news, they tend to just go with what they know. My dad still goes with Intel for CPU and Nvidia for GPU, not even thinking about AMD as a competitor or as existing. It's sad when you can't even get them to hear about the issues with the last few generations of Intel, or how AMD has been easily getting the best value for money with comparable or better products. My dad bought a mini PC with 13700K after I tried to warn him about Intel's issues. He hasn't really done anything with hardware in 15+ years. That's a rather "average consumer" scenario. Really, the only reason he got a PC at all was to be able to rip his CDs, and he hasn't started doing so in the year or two since buying the PC.

Chris Rijk

How about a specific concrete prediction - will there be consumer GPU successors to Blackwell? I think this is almost certain. However, it will be telling how innovative they are - I would not be surprised if it’s mostly just a Die Shrink™ of Blackwell. If so, that would indicate to me that Nvidia doesn’t want to abandon the market but isn’t willing to invest much R&D either.

Planet 9

I’d wager that Nvidia’s mindshare isn’t evaporated, but there is a feature FOMO barrier that certainly exists for Nvidia cards that no longer seems to hold as much weight.