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Discussing how Nvidia Coverage has Evolved (Die Shrink Telegrams) (Patreon)

Published:
2025-05-27 21:37:50
Imported:
2026-06
Tags:

Content

As I (Tom) scroll around YouTube, I can't help but notice that all of the sudden it's become "cool" to hate on Nvidia... Indeed, it feels like this year there has been a constant churn of "Nvidia Hates Gamers", "Nvidia might not give us free cards", and "Nvidia's lying to you" posts...but has Nvidia really changed all the much recently? Has MLID changed in how we tend to approach Nvidia stories? Is something uniquely different about the Blackwell hate?

Write-in below with your thoughts, questions, and maybe even critiques of how the larger Tech Press, MLID, and the PC Gaming Community as a whole have covered Nvidia (past and present). Perhaps you've noticed a change in yourself, a change in us (MLID), or maybe you just got into PC gaming recently and have questions about "the Nvidia of old" - all are fair game!

You have ~3 hours to submit!

Some throwbacks in chronological order:

https://youtu.be/HM-T8Rl6HlI

https://youtu.be/gwaq4N-EkhI

https://youtu.be/InBIs4M9BsY

https://youtu.be/SxtfNcm45xk

https://youtu.be/EvU_thLGEoM

https://youtu.be/Z9JH6_8gEaM

https://youtu.be/6bn-H38vKOM

https://youtu.be/HDnwT5h472c

https://youtu.be/xSi6wf4V_CA

https://youtu.be/yTu-IWf4LKU

https://youtu.be/VSzAeJjN0Kw

https://youtu.be/w17I28lOL84

Comments

AI-Soldier789

RTX 4000 Series had a brutal start and was except for the RTX 4090 universally hated. There was the RTX 4080 12 GB. The difference was AMD made unbelievable bad claims about RDNA 3 Performance. They announced FSR 3 A Year before it was ready to launch. It was like a scale balancing the hate against Nvidia. Now that RDNA 4 is a good generation with not much to be unhappy about the bitter taste with Nvidia is not countered by AMD fumbles.

FloridaMan

I remember what happened with Nvidia about 5 years ago with Hardware Unboxed about the need to change "editorial direction." How Nvidia treats journalists and the card manufacturers has cycled up and down regularly in the last 10 years. The lack of VRAM has also been an issue since the 30-series. The big thing that has changed recently is Nvidia's primary source of income. During the mining boom, Nvidia were still allocating plenty of gaming chips, but now they primarily allocate professional chips for AI. It shows in their press conferences, in the gaming hardware manufacturing mistakes, and the stagnating mid range and low end performance improvements each generation. The meme is still to hold on to the 1080ti for just a little longer, and it's clear why

Woody Chang

Hi Tom, I think people (audience and press alike) need to remember that corporations are not your friends. They need to make a profit and it just so happens that the business decision made now is to screw gamers. I get that gamers are unhappy with the current state of affairs with Nvidia (rightly so) but there's a lot to be unhappy about with previous scummy Nvidia behavior in the past 20+ years. Things like improperly named GPUs, gimping memory, or selling more to non-gamer markets (miners, research labs, etc.) aren't even a new things for Nvidia. Hell, didn't they just do all of these things last generation? As for me, the only change in me is that I am more likely to consider Nvidia alternatives for GPUs. But I still remember that while the alternative company may provide products that align with my interests at sometimes decent prices, they will readily screw anyone if it is the correct business decision.

Chris Rijk

Culturally, I don't think Nvidia has changed much. They’re making a ton of money from AI though so their focus has moved away from gaming but their culture is basically unchanged. Their ability to “execute” has fallen massively though - they used to be clearly and consistently better than the competition. But this is not the first time Nvidia has been hated on - back when they announced the “4080 12GB”, that also got universally panned. This time though, it’s a generational failure as everything came up short (except DLSS 4). The spell has broken (their aura of invincibility) and Nvidia’s mistakes are obvious to almost everyone.

Cleansweep

I feel like the current moment is mainstream press and consumers catching up to where HUB, MLID, and Gamers Nexus have been for a few years now, but because of Blackwell being so janky and supply constrained. If you've been following channels with any amount of consideration for consumers and enthusiasts, you've had like 5 years of growing concerns about Nvidia's GPU prices, their uplift between generations, and VRAM. It feels like too many things piled up on Nvidia for them to coast on a reputation of "being the best", especially in tough economic times, and most of their goodwill evaporated.

prick

This is all at the end of the day a function of what the user experience is when they purchase a card. Nvidia stops having good drivers, AMD catches up with drivers and features, years of negative sentiments otherwise. Segmentation not staying the same gen-over-gen and actually getting worse. Efficiency crown starting to lose its grip, ROCm slowly getting better. It's a death by a thousand cuts and Nvidia losing sight is what causes that. They're in between a rock and a hard place really - Jensen could keep the crown if he wanted to but when you are selling every square millimeter you can get to insane margin datacenter division, doesn't it become a fiduciary duty argument? And honestly, it feels like both of these companies aren't even trying. We are watching the dancing silhouettes cast on walls and the puppeteers are the datacenter divisions. Nvidia is also a whitepaper and patent goliath. They have tons of original research and amazing scientists. If this is the situation they are in with the best of silicon valley's minds behind them, it seems AMD's only clear path is further dominance if they continue as is.

TechnoLadz

I would've said since 20 series. I remember people complaining about the 2080 only having 8GB because it was the same price as the 1080 Ti which had 11GB

Prior is the theme 999

I’m still in the camp of nothings really changed, it’s just one generation of really bad drivers and as long as the top has enough vram for the generation, people will still stick to nvidia. All Jensen has to do is walk up on stage once the ai bubble pops with his exotic snake leather jacket with a $350 6060 with 4080 performance and all will be forgotten.

Deadeyes

Too many years of burning good will, and now even the quality is slipping on top of everything else. We have now hit the tipping point. I really think it's that simple.

Jonathan W Christensen

I think the point of the coverage is fair, but the intensity is overblown and now feels like people are orienting their content for hate clicks. Nvidia did this to themselves with the 6-month release cadence that keeps stacking issues, while also simultaneously releasing the less impressive models. Just not a great launch strategy. But, Videos like "Are we blacklisted by nvidia yet?", I'm sorry, but if you aren't, why bring it up? Stirring up drama that doesn't yet exist? AMD has fake MSRP's too. AMD are launching an 8GB card, too. But AMD is the perennial underdog, no matter what, as long as Nvidia is just that much worse.I fundamentally agree with what GN and HUB are saying, but it's like they are now baiting aggression from Nvidia and viewers. if I agree with you but am over it, I think it's a signal. Not that I am representative of anything. But I think in general, the community gets the point. If that is the case, then who is this for? Drama? Ruining business relationships over some "idea" of representing the greater good via vRAM quantities on GPUs? Again, I agree with them, but this just doesn't seem productive. You guys quickly and fairly bring up Blackwell issues and move on. Consumer informed, issues discussed, and we move on.

kjm015

Hey, Tom. I feel like the hate towards Nvidia recently has been warranted. Nvidia has pulled BS marketing stunts, paper launches, fake MSRPs, stagnating performance tiers, VRAM allocation shenanigans, and reviewer suppression in the past. The difference now is that even once you wade through all of that, there's a chance that your graphics drivers will bug out or that your power cable will spontaneously combust. Nvidia has thrown even the basic fundamentals under the bus in service of the AI bubble, and your average consumer is finally catching on.

FREUDIAN NIP SLIP

Only OGs hated on NV since the 2000 series pricing.

Samuel

Hi Tom, To begin, I think that both sides are in the wrong, to a certain extent. While Blackwell has been a disaster and that I unfortunately cannot recommend any of the 50 series GPUs because the drivers are bad, it feels to me like the issue has become really overblown. The fair criticism that their initially received is well deserved, but now it feels like people are just going out of spite to rage on the internet about their hatred for Nvidia. To add fuel on the fire, lots of Tech media seem to now just use this situation to farm clicks and ragebait, which does nothing but make themselves and gamers look just as bad and careless as Nvidia. I have personally stopped (for a while) bothering to pay attention to videos from my favorite Tech channels when they put ragebait/clickbait titles like "If you thought Nvidia couldn't get any worse, think again...". Such mentally does no good for anyone and likely brings nothing constructive to the table. If anything, it's just worsening the current situation and making them look rather unprofessional. I am glad that it seems that you haven't gotten out of your way to do the same as some of them. We get it : Blackwell is bad. Personally, I've always been rather neutral and indifferent about Nvidia, but I cannot deny that they have made decisions in the past years that has turned my perception of them into the negative.

Joseph Kelly

Hello Tom, Yes NVIDIA has changed. Crappy drivers, stagnate midrange product offering with the same VRAM and this generation very poor stock. NVIDIA knew last generation if they listened to reviews 8gb was not enough and they still releasing products with 8gb of VRAM. 12gb is barely enough and to exceed that we need to be up to the 5070ti with the exception of the 5060ti 16gb. How can we say anything less than NVIDIA hates gamers? FAKE MSRPs (way worse than last gen), bad drivers and just plain lies that a 5070 is 4090 performance. NVIDIA is incompetent if they cared about gamers. We don't want fake frames. We want true performance with true comparisons with last generation by reviewers we trust. With the ability to BUY THEM for around the MSRP and if they can't sell them for the MSRP change the MSRP.

Prior is the theme 999

If you were a betting man how much would you wager that the new nvidia drivers were made by AI?

Trevor Renfro

It's more of an issue of repeated and compounding issues. VRAM stagnation (seriously, the 2060 Super had 8GB over half a decade ago as low end, and there was a 12GB version of the 2060 back then). Price increases. Worse and worse marketing claims. Weak increases or even decreases in power at the same tier. Driver issues. Getting more strict with the media, and even resorting to bullying the media. Using bad or shady tactics like was seen with the meal with the country's president. Nvidia definitely used to be better, but between the various booms like cryptocurrency or AI (both of which Nvidia was at the forefront of sheerly due to technologies they already had from gaming), it feels like they don't care about the core, loyal, long-term customers that helped them from the start any more. Personally, I only go with products and companies that are good for me, and currently that's not either with Nvidia's GPUs.

Samson

Hey Tom! First time telegram. I’m honestly getting tired of the selective outrage aimed at Nvidia lately. Yes, they’ve made questionable decisions. The VRAM segmentation, overpricing, and the way they push ray tracing and frame generation as headline features. But let’s not pretend AMD is some bastion of consumer advocacy either. They’ve followed Nvidia on almost every front stagnating VRAM (9060 XT 8GB), leaning heavily into upscaling tech instead of raw raster gains, and now teasing multi-frame generation themselves. The narrative has become so one-sided. Gamers pile on Nvidia for any misstep while turning a blind eye when AMD pulls the same moves a year later, often less polished. If we’re going to be critical of industry trends, let’s at least be consistent. Otherwise, it feels more like tribalism than real consumer advocacy.

magneticmanul

The big thing that has changed since RTX 3000 or 4000 series is the perceived driver stability. Although Nvidia still has more features and broader support in third party applications, it is no longer the default recommendation for a GPU that "just works." I use Radeon personally, but when I tell a friend or family member what to buy, I am always going to recommend the one that has the lowest possibility of problems rather than the one with the best performance per unit of currency. Previously that has been Nvidia, but right now I would recommend RDNA4. There's no point paying a premium price if you don't get premium reliability. Probably Nvidia will get their drivers back on track in time, but there is no guarantee.