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RDNA 5 Strategy, AMD Zen 6 APUs, PS6 w/ James Prior (Guest Telegrams) (Patreon)

Published:
2025-08-01 22:37:11
Imported:
2026-06
Tags:

Content

Once again Broken Silicon will be joined by James Prior! For those who don't know, James was a Senior Product Manager at AMD with a wealth of experience segmenting, and positioning products for competitiveness - he's one of the guys that came up with "Threadripper"! Additionally, he has tons of experience all over silicon valley, and thus can speak to just about anything you want him too...in fact, every time he comes on, he makes some ballsy prediction that comes true (AMD pricing 7900 XTX and 7900 XT closely, RDNA 4 improving RADEON's mindshare, etc).

Now specifically we are excited to discuss RADEON's new strategies with RDNA 5, XBOX Magnus, Zen 6 APUs, and of course PS6...but feel free to ask him just about anything!

You have ~18 hours to submit (until Saturday Evening).

Last Episode James was on: https://youtu.be/LvuCLKHzY78

Guest's LinkedIn: https://www.linkedin.com/in/jamesdprior/

Comments

Dark Side of the Force

Do you think AMD could solve the supply issue this gen (as in overall all products, from laptop to desktop, and not a particular area). They always seems not to have enough supply for OEM to make SKU based on their product to be availlable widely (X3D laptop chip comes to mind)

transpose1195

In your opinion, what are some of the pros and cons of having PC and console APUs as differentiated products vs merging them or reusing technologies across products? Would different teams across AMD advocate one way or another, and how are those big picture decisions made?

Cleansweep

How should AMD revamp its GPU naming scheme for the upcoming RDNA5 generation? Personally, I think they should at least keep the #60/#70 format, because that definitely helps normies compare products, but aside from having an "X" in the name, I have no idea what they would or should do.

Manolis Ragkousis

What’s your outlook on the future of Intel given their current struggles in execution and market share? And what’s your opinion on Lip-Bu Tan’s recent involvement? Do you believe he has the strategic vision and industry leverage to genuinely turn the ship around or is he just there to dress it up for a sale?

Kiln God

James - As a dev I find it interesting Strix Halo is found in mini-pcs and a lot of non-laptops. I'm hoping AMD will go for a halo apu with a 512 bit bus to support AI and high bandwidth application. What do see in the future for halo apus in 2026/2027?

KarbinCry

With Snapdragon X Elite, we saw what real battery saving power modes can do for a Windows laptop. When enthusiasts recreated those on AMD and Intel devices, they were able to get very close to the great battery life of X Elite laptops. So, why don't x86 laptops come with real efficiency and power saving modes? Who is at fault? Is it AMD/Intel, Microsoft, or laptop OEMs? And who can force the offending party to relent and let normal consumers have a good battery life experience?

KarbinCry

How would you evaluate RTX 5000 lineup compared to RTX 4000 and 3000? How would you construct a SUPER refresh to fix the Blackwell SKU list?

Fipa

I can imagine that most people who have a NPU in their computer don't even use it most of the time. Why don't Intel and AMD utilitze it for XeSS and FSR4? It would boost their lower end iGPU performance substantially

Planet 9

Thinking about Xbox’s future I question if they should force “play anywhere” to be enabled for all digital game purchases for the “Next Xbox generation”. While I think there is an inescapable issue around existing contracts and backwards compatibility. I’d love to hear your thoughts?

QuickJumper

Hello James,AMD just hiked the price of its MI350 series by a massive 70% — jumping from $15,000 to $25,000 per chip. Even at this new price point, it's still positioned as a more affordable alternative to NVIDIA's Blackwell B200, which runs $30,000-$40,000. What factors do you think drove AMD to make such an aggressive pricing move? Is this AMD finally gaining enough confidence in their AI silicon to command near-premium pricing, or are they banking on supply constraints and strong demand data that justifies this kind of leap? Given that analysts are now projecting AMD could hit $15.1 billion in AI chip sales next year (up from earlier estimates of $9.6 billion), does this pricing strategy signal that AMD believes they've reached performance parity with NVIDIA's flagship chips?

Dark Helmet

If PS6 can get to 4K120 for $5-600, is PC gaming in trouble? How should AMD position Radeon? How could (or should) AMD highlight Nvidia's problems with 12VHPWR and drivers to try and sway gamer mindshare?

Tyler Lederer

Hello James and Tom, hope all is well. It seems like the partnership between AMD and Sony has been working well for both parties. However, it seems to only be about frame gen, upscalling, and path tracing related. I think it would be kinda boring if the future of game development turns into ultra realistic lightning, upscaled to 16K, at 700fps. What are some other use cases for AI that could make games more dynamic, responsive to the player, “living” almost? As well as being helpful for developers, dare I say in an ethical way? Although, with AI seemingly becoming more powerful, I guess devs could put the middle finger up to the publishers and do their own thing.

Cleansweep

Given the way the last five years have shaken out in terms of GPU pricing and/or availability issues, how should AMD revamp their desktop APU strategy for the next five years? Especially since there seems to be more uncertainty over what the 9000G series is. AMD's strategy of stockpiling less efficient laptop yields makes financial sense, but the release cadences are terrible and sometimes the specs are not the best for the market conditions they are released into. What would be a good way for AMD to be ready with APUs if and when there's yet another PC hardware market shakeup in a few years time?

AnotherChris

Tom recently brought up a good point, where do we go after 4k120hz? What is your opinion James, more FPS, more visuals, efficiency maybe to get gaming in the hands of everyone?

KarbinCry

Do you think there is any chance AMD does the right thing, the Radeon thing, and rolls from 9000 series to X000 series (and then X1000)?

Dylan K.

Good evening Tom and James I just wanna know. What is the future of Radeon Redstone and FSR ? Is there anything in the work within or beyond FSR that will change consumer perspective that radeon is leading a technology instead of vs "just following nvidia's lead on dlss"? thank you for you taking the time to be on the podcast!

Timo H

Hello James..... I thought to ask more "out of the box question". Could amd make Xbox offer they cant refuse to save that sinking console?

Chris Rijk

Sony seems to want the PS6 to be a low cost and high volume system, so I wouldn’t be surprised if it has only 20GB of VRAM. I suspect most developers will take their game running on the PS5 at 40 FPS or so at 4K and just run it at 120 FPS locked on the PS6 (with RT turned up). So we might not see a big immediate leap in visual quality in general but we would see a big improvement in frame rates. Putting it another way, if Sony gave the PS6 say 40GB of VRAM, I suspect most developers simply wouldn’t use it because they’d rather keep the game portable between many systems.

nonews

Assuming no convincing use case appears for NPUs, how many generations before CPU makers push back and stop increasing its silicon budget or completely eliminate the feature?

BespokeEP

20GB?? Lol not a chance. Go listen to Cerny's talk on the Pro and with DF. He basically hints at needing a lot of cache and a lot of RAM for this AI generation. The PS5PRO was made with a wider GPU, and not a ton of extra RAM cause you don't want to add extra work for devs. But new gen, so back to fast and narrow but with room for a ton of cache and RAM, hence why a smaller GPU die is likely, which also allows a PS6PRO to increase the GPU to wider again. Though with AI, a pro may not be necessary. I don't see PS6 having less than 32GB of GDDR7 30 for games, 2 for the OS. RAM is not super expensive

BespokeEP

You can't really force a dev to make their game play anywhere. The devs would likely just refuse to make their games for Xbox entirely. This gen has already seen a ton of devs abandon Xbox or at least question if they will develop on their hardware at all in the future. If this next Xbox can load steam, the "xbox" storefront is done, I mean why would devs bother? Even if only 30% of Xbox users switch to buying their games from steam. Xbox is already super small, losing any more people would be devastating. And then Xbox is screwed for pricing no matter what, if they price low at a loss, they will bring over a ton of PC guys who only use it for steam and Xbox will make no money at all, but if they sell it for profit, why would anyone buy it over the similarly performant PS6 priced significantly lower?