Die Shrink 168: Why is the Console Market Declining? (Patreon)

It's not just XBOX - PlayStation & Nintendo Switch 2 sales are also down!  Indeed in general it just seems like something is up with the console market. So, what's going on and what's causing what's going on?

0:00 Underwhelming CES

5:52 The Numbers Proving the Console Market’s Decline

16:25 What’s causing the decline?

26:02 What could turn this decline around?

31:06 What happened to good marketing campaigns?!

41:54 Seriously – Where’s the FUN anymore?

49:00 Could Next-Gen be better?

https://finance.yahoo.com/news/sony-plans-financial-unit-ipo-070149216.html

https://www.purexbox.com/news/2026/01/xbox-console-sales-the-worst-on-record-in-2025-as-microsoft-shifts-focus-uk

https://hardforum.com/threads/console-sales-are-massively-down-year-over-year-and-its-going-to-get-worse.2045481/

https://www.reddit.com/r/gaming/comments/1pozjq8/xbox_sales_are_down_70_yearoveryear_with_ps5_down/

https://www.neogaf.com/threads/windows-central-no-its-not-just-xbox-all-video-game-console-sales-are-massively-down-year-over-year.1691475/#google_vignette

https://x.com/GTAVI_Countdown/status/2009028844762656854

https://www.vgchartz.com/article/466077/ps5-vs-ps4-sales-comparison-september-2025/