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Die Shrink Telegrams: Intel Atom Phones (Patreon)

Published:
2020-09-07 20:23:05
Edited:
2020-09-07 20:23:54
Imported:
2026-06
Tags:

Content

I don't remember if I asked for this yet - but I need to now if I haven't!   Dan and I will do record some Die Shrinks this week, and one of them will be about a subject you guys voted for - Intel's failed attempt to take Smartphone SOC marketshare!

Some starter links are below for those who want a blast from the past.  Put your on subject questions, comments, and thoughts below - and we may just get to them if they are well written!

https://www.pcworld.com/article/3065894/how-intel-knocked-itself-out-of-the-smartphone-chip-market.html#:~:text=Intel%20has%20now%20bailed%20out,and%20Sofia%20LTE2%20commercial%20platforms.

https://en.wikipedia.org/wiki/3G#Market_penetration

https://en.wikipedia.org/wiki/4G

https://www.engadget.com/2012-10-04-motorola-razr-i-review.html

https://www.legitreviews.com/asus-zenfone-2-review-intel-atom-powered-smartphone_163952#:~:text=Gaming%20and%20benchmarking%20on%20the,first%20touch%20response%20of%2060ms.

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Comments

Ryan Davis

This should be an interesting topic. Looking forward to the podcast. Keep up the good work.

Kiwi Phil

Was there any way intel could have actually won in this market?

Charlie Pearce

Funnily enough I stumbled across a couple of our old Tesco Hudl2 tablets today, with the Atom Z3735D quad core in them. They were a bargain at the time as they were on clearance almost as soon as they came out. Battery life was not good, and would have been terrible in a phone without the benefit the tablet sized battery. And this is when tablets were on the down slope already. Android was never quite right on them either, "most" apps worked many were just so slow. Seems the Arm train had already left long before these landed.

Sadler Sadler

I think if u do this u should also have a discussion of AMDs dive into the mobile market

KarbinCry

Look into SoC integration on ARM smartphones and with Intel. That's a huge difference. Then discuss Tiger Lake, which is on a mobile level of SoC integration. Given this, do you expect a similar squeeze and race to happen on laptops, as Intel and AMD compete to produce a complete single chip SoC? AMD just announced making their own WiFi controllers, which seems to indicate they see the writing on the wall. Or is there something fundamentally different about x86 laptops that means a complete single die SoC solution is not a "killer feature"?

Guthrie

Would you agree that Intel just fell short with its UI, And if more work was put in, It wouldn't have failed?

Sayonara

I'd attribute Intel's failure in the mobile space to the following reasons. 1) Qualcomm's stranglehold over the mobile market due to the abuse and exploitation of their vast standards-essential patent portfolio, for which they were raked over the coals in a major antitrust case in 2016. 2) A cultural reluctance - or refusal - to invest in and develop Atom. There was clearly a part of Intel that understood the importance of mobile, or Atom would never have launched in the first place... but Intel became too comfortable with high margins on high performance Core parts, and the mobile market moved on without them.

Mihir Kumar

I had that damn Asus Zenfone with Intel inside. Fuck Intel and fuck asus for that piece of garbage.