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Nvidia Lovelace has been revealed...what are your immediate reactions?  What are your immediate questions?  Is it living up to the hype so far?

Although MLID is confident more RTX 4000 info will keep dropping throughout the week, we are also confident there will be enough total information by week's end to fuel multiple podcast discussions. As such, we thought it would be good to get early reactions down now!  

You have 2 hours to submit your immediate reactions to the Lovelace reveal!  Please be concise, use good grammar, and be respectful to have your submission below considered.

Tom and Dan will record tonight, and drop this episode as soon as it is done being edited on 9/21/22!  No waiting, let's talk!

https://youtu.be/PWcNlRI00jo

Comments

KarbinCry

Have you heard anything about AMD working on a frame interpolation algorithm similar to what DLSS3 does? Can AMD catch up to DLSS again, and how important is it that they do?

Falto

What can you say on prices for 3080 and 3070 will be now?

Hristo Kolev

I'll buy it (the 4090), but not happy about the alleged raster performance. DLSS3 - good if it works.

Crast

Do you think Nvidia left a huge gap for AMD to sneak into when the lower 4080 has 46% the CUDA cores of the 4090? Or will the fanboys just ignore that and look at it as "well it beats the 3090 so..."

KarbinCry

How do you think the large gap between Lovelace announcement (and even launch) and the RDNA3 announcement will affect the recognition and broad narrative of this GPU generation? Is AMD shooting themselves in the foot by launching so late?

AdanFS

4080 12GB is a joke (and definitely not a 4070 in an expensive tuxedo). Also I am sad that this wont have as much downward pressure as it could have on used cards (by design Nvidia wants to avoid the $500 2080ti situation).

Ludovico Morreale

The pricing is outrageous, especially in Europe: 1959€ / 1469€ / 1099€. I also can't believe they are going to lock DLSS3 to ADA GPUs...

Manuel Nascimento

First of all, great job on all your work. After the recent announcements my first reaction is: what do you expect from AMD to compete with this? DLSS has been very important as a differentiator - will v3 be that as well? PS: how shady is it to have two “4080” when one has SO MANY FEWER cores than the other? Again, thanks for ALL your work

CompressedAIBlocks

Just feel like it's typical Nvidia fanfare. Seem to be overhyping the products with "2-4x" performance but not giving us more frame rates across a wide variety of games and then even being anti their own consumers by locking DLSS 3.0 behind Lovelace only.

Argon

Given the general negative feedback around pricing, as well as the "4080" 12GB model, do you think AMD will try to severely undercut (>20%) at each tier with RDNA3 or do they care more about not being seen as the budget brand any longer and will price accordingly? I feel like Nvidia has handed AMD a golden opportunity to win over mind share as well as market share, but the actual shareholders could hold AMD back from taking it due to perceived lost profits.

Mason Mitchell

My first reaction was "how will AMD be able to keep up with DLSS 3.0?" It's one thing to be on the same level as DLSS but this seems like a new hurdle and given the power efficiency, I don't think AMD can keep up?

KarbinCry

Does AMD even want to compete with Omniverse? Processional metaverse, digital twins, VR enabled cooperation is going to change the world, and be increasingly pervasive and everpresent in it. To your knowledge, does AMD or Intel have any plans, products, software... aimed at offering similar functions? This could be way worse than Nvidia's current CUDA-enablement advantage in professional workflows.

Davin Eastlund

Hey Tom and Dan, Do you think NVIDIA is going to do something very similar to the launch of 3000 series? Low FE stock with AIB's having the majority of stock at launch with a marked up price?

Cleansweep

Completely forgot that the Lovelace reveal was today, but a *lot* of people on forums I hang out on are not happy. Nobody's happy with the prices, some people are thinking about jumping to AMD, lots of people think Nvidia got high on crypto crack, and there are a lot of worries about getting priced out of PC gaming if AMD starts price matching.

AI Generated Fish

899 for what should be a 70 class card? 1199 for the 80 class? I can't imagine they expect to be selling many of these and it looks like EVGA picked a good time to exit stage left. Sure, performance should be great but with deeply discounted ampere coming to eBay before these launch, I don't think the market will care.

Blake

With the announcement of DLSS3, should we expect an immediate answer from AMD or any answer this year? Is that acceleration of RDNA3 going to be competitive to this?

Samuel Park

What are your thoughts on the upgraded cooler that NVIDIA is offering? The 4090 FE is 304mm long with a 450W TDP and the 3090 FE is 313mm long with a 350W TDP. Both are 3 slots wide. How much better do you think the cooler is to be able to cool 100W more in a smaller package or do you think this comes at the cost of noise?

Kinihun25

Hey Tom and Dan. Surprised with the price of the 4090 being $1600 I believe they have gotten word that the 7900XT is a better card, more efficient and probably like you said between $1000-$1200. Then I saw the 4080 16 gb being $1200 and 4080 12gb being $900 the 4080 16gb being maybe 30% faster than a 3090ti and the 4080 12gb being the 4070ti in disguise. That is where they want to make up their money, this also feels like another ultimate play from Nvidia where the 4090 actually cost $2000 and Nvidia selling the founders for $400 cheaper. Making consumers wants to get a 4090 instead of a 4080 12gb but Nvidia only releasing a few founders card making people impatient to get the 4090 and buy the $2000 AIB version. This is probably why EVGA is done with Nvidia. Is it just me or this all smells fishy.

KarbinCry

Since Nvidia now has an xx80 card as the explicit mid range of their generation, will the branding power of xx80 be somewhat tarnished? Or will it drive sales of the 3080 since "it's xx80", with the brand power surviving intact?

Dylan K.

I was pleasantly surprised in a way that the 4090 isn't 2k or more right off the bat, but also fairly disappointed with the 4070 in 4080 clothing, especially for 900$. For a question that's on my mind, does AMD have a trick or two to reveal in terms of its software stack to compete with DLss 3.0 or their new (SER) shader execution reordering?

Bunjimon

what an event! DLSS 3.0 seemed super cool, cant wait to read more about their actual implementation, as there are many interesting facets to the frame interpolation. Nvidia locking it to rtx 40 series sucks, but is in line with them. Do we think nvidia preventing backwards compatibility with newer DLSS versions will affect the adoption rates of the new pieces of tech in versions like 3.0? 4090 at 1600 was cheap than expected. Pretty sure that means its gonna lose to the 7900xt, but we'll have to wait and see the whole 4080 naming mess is just grossly anti consumer, mainly in the naming. this is clearly them trying to shove up their ASP, and dodge competition with the existing ampere stock. no more x080 being the best value i guess. Nvidia really didnt want to admit that they gave the x070 series an 80% price bump gen over gen, hence the 12gb version. i think the 4080 pricing is going to piss off a lot of people. overall i am surprised how little focus this event had on gaming, It really is showcasing their belief that these cards are being used for more and more non gaming applications like Machine Learning and Natural language processing (at least from what i have worked on). probably explains the pricing increases down the stack. cant let these workers get away with cheap cards they use for work.

PCDog

“4080” 12GB for $900 is ridiculous. I’m seriously looking for a GPU this fall, so I hope RDNA3 will have a more affordable answer. Don’t get greedy AMD and I’ll switch!

Temet Nosce

What are your thoughts on the 4080 12GB being a 70 class die?

Matheus Duque

Frankly this was just a big bucket of disappointment, the horific pricing , the fake 4080 and the fact that DLSS 3 (a legitimately incredible advancement if the calims are somewhat true) is gated to Lovelace is the final middle finger to the consumer. I don't even understand why they did it, it would be great way to incentivise people to keep buying Ampere in the lower end. I've been saving up for an upgrade and that money is defenitly going towards an AMD card now.

Donkey Kong Odyssey

4080 12GB is for 2080Ti owners looking to upgrade. And maybe 3080 10GB owners. 4080 16GB will entice 3080 Ti owners, maybe even some 2080Ti owners. The 4090 is for those who didn't flinch at the 3090's $1500 MSRP. AMD should straight-up challenge Nvidia to a pricing war. But they won't.

Luk

Hi Tom and Dan. How do you think DLSS 3 can handle input lag? Interpolating or guessing frames should have hard time guessing user input especially as player behaviour differs. And if it keeps input lag and responsiveness of lower framerate does the higher framerate even matter then?

DJ SNOW

I’m not touching that hot memory in my own system — waiting for Navi 31 or 32. 16 GB is my comfortable VRAM minimum (upgrading from a 5700 XT), but I wish ASUS x Noctua made AMD cards so that more generous VRAM amounts could be paired with their inaudible operation; I would have happily overpaid for a Noctua 3070 this year if it had 16 GB G6. Oh, and I can’t wait to play Portal with RTX.

SaltyInternetPirate

H, Tom and Dan. With the improvements of DLSS and RTX that we saw, does it seem like AMD will always remain a full generation behind on both of those fronts, or will these techniques plateau within 2-4 years to reach parity?

Alexander

With the 4090 being less than you had predicted recently (I believe your most recent estimate was around 2 grand), why do you think the 4080 12GB is increased from the 3080? Segmentation purposes? Making the 30 series more attractive? If the 3080 starts at 900, what will the 3070 be, 700?

Lex Sanders

Hi. What do you think about people that wanted a 3090 but could not get one at MSRP and have been saving up until 4090? I think it's a good deal considering the situation in 2021.

Todd Peterson

Comments: 1) 4080 12GB is a scam, 2) DLSS 3.0 is cool but annoying that it doesn't support Ampere (ampere has OFA's), 3) What is up with the keynote saying 4090 has 200 RT cores and 1400 tensor cores, but other sources like PNY say 144 and 576 respectively? More deception? 4) 4090 is cheaper than I thought, but likely will be a tough sell if 7900XT is 1200 for the same perf. Between these high prices and huge Ampere stocks, they're in a really tough spot (of their own creation)

Caleb Holbrook

I'm shocked by the exorbitant prices by Nvidia this generation and I'm excited to have this be a great opportunity for AMD to really take some market share and show the full strength of their Radeon brand.

Meritorius

Hey Tom & Dan. NVidia always manages to annoy me. Even when they release pretty cool tech, they put in things like the "4080" 12gb, or back in 2016 the 1060 3gb. $900 for a 4070 Ti where they replaced the 7 with an 8 is simply outrageous. After tax, that's €1100 in Austria and Germany. I get that they have to sell 30 series cards, but that price is simply unreasonable. Same goes for the actual 4080. Compared with the 30 series, the 4090 is probably the most reasonably priced card, somehow. DLSS 3.0 reminded me of the 1.0 reveal, I hope it's good this time. The 2.X versions were promising, after all. The way they segmented the cards with the different dies makes it seem plausible for them to release a super series once ampere stock dries up, in my opinion, with the "4080" 12gb becoming the 4070 super. I hope AMD can put enough pressure on NVidia to either do that or drastically lower the prices of at least the 4080 cards.

SaltyInternetPirate

Given that Nvidia practically made a remake of Re-Volt for that tech demo, what are the chances they will launch their own game studio?

Chris Rijk

It sure feels strange to see a new generation of GPUs get launched with minimal information on rasterization performance improvements. Instead, the focus is on ray-tracing (which improves the image quality while costing performance) and DLSS 3 (which reduces the image quality while improving performance). At least they didn't go crazy on the power consumption but overall this doesn't feel like solid engineering to me. More like smoke and mirrors, particularly the "4080 12GB".

Benjamin Cannon

I am very disappointed, the 4080 12GB seems it could be as slow as a 3080 12GB in some situations. Even if they called it the 4070, I still would be really disappointed.

Jordan Simkovic

Awesome tech, horrific pricing - Lovelace in four words. The most disappointing fallout from the shitastic pricing is the lack of downward pressure on Ampere, both new and used. I think cards like the 6700xt and 3070 may rise a bit in pricing on eBay now (currently at $310 + shipping, $370 + shipping respectively) as there's no uncertainty about Lovelace pricing. Where do you think 3080's, 3080ti's and 3090's will end up price wise on eBay and new in the coming weeks?

Dr Forbin

Its is apparent that NVidia cares nothing about the people who helped create this giant techno company, consumers The excuse will be that Ampere will fill the gap for $700 dollar MSRP. My questions is why a $900 msrp for gamers? Every generation since Turing NVidia has raised prices the $700 80 series Ampere card was a publicity stunt because unless you knew somebody at Best Buy a $700 dollar 3080 never really existed and idiot tech tubers kept repeating (700) as gospel. Ampere was never selling at MSRP and with the exception of a few high end Ti and 90 class cards they have never been below MSRP. Yes Jen Sun knows how to control his supply chain, he over produced Ampere for crypto and now we consumers suffer from his short sightedness.

cockblockula

Is there any reason Nvidia is still stuck on displayport 1.4? I expected something costing $1600 to have displayport 2.0

Intel FanBoy

Do we have any more info on how AV1 encoding will perform on Lovelace?

Trogdor

It looks like there are a lot of things working against Nvidia this gen: EVGA saying f you, Ampere oversupply/crypto crash causing a flood of used cards, "4090 12GB" price (lol), and even DLSS 3.0 being Ada exclusive... Honestly how many gamers will give a shit about this gen?

nathan moes

Honestly I don't think it's so crazy that the prices have increased. As inflation is a thing, many game studios are also increasing prices for new games. So, why should it be different for graphics cards. Overall I feel that Nvidia has some interesting software and good improvements in the hardware. But I would love to see third party reviews for performance numbers. 2x performance over 3090ti using dlss performance is a weird metric. That being said I will probably buy it anyways for the increased performance and cuda. As I am a CS major and want to do more AI programming.

Sarcastro

Hello Tom and Dan, The most interesting part of today's reveal was the price points and, meh. The performance gains are myths until run in real world conditions in a variety platforms to see if they are indeed to become legends. But, this legend has a fire breathing dragon Tom! No, not Lucky from MSI and not even Jensen, the dragon in the room is that chonk, Thicc beef meister of a heatsink for the new 4090 oven, I mean GPU. Maybe we should call the 4090 the Hot D, now that Hot D is all over HBO? But for now I will call it a shit sandwich of pricing Nvidia wants me to take a bite out of and I am disinclined to partake, no matter what kind of bitchin' kicthin' it is cooked up in. The conditions which led to most of us climbing over each other to reach the peak just don't exist and lots of folks have a nice ledge to hang out on for a while with recent price drops. If a new card is purchased this gen the mid to low range could most compelling just because of pricing at the top and not needing a new oven yet.

DJ SNOW

RTX 4080 TDPs are right in line with the 3070 Ti (+10 watts) and 3080. 4090 TDP is right in line with the 3090 Ti. I believe board partners won’t be able to profit at the announced MSRPs and actual pricing of the 4090 will be $2500 for a while, but I also think no one should buy a 4080 16 GB to save 25% of the price of a 4090. Maybe you’d do it for power and heat reasons, though underclocking is always an option, and G6X just runs hot anyway.

Nightshade Laced Foxgirl

Nvidia should just market the "4080" 12gb as the "pride and accomplishment" edition. This is by far the most tone deaf Nvidia launch.

Diplomaticus

Unless I missed it, I think every benchmark shown with RTX also had DLSS enabled, and DLSS 3 seems to make the raw performance claims hard to verify. It leaves me wondering what the raw improvement in ray-tracing performance is, especially as the improvement in raster performance looks like it's going to start from ~1.5x (AC Valhalla). Is it possible that the rumoured ray-tracing performance improvements were also in the DLSS-on scenario?

Curtis Gross

Immediately I think the 4080 pricing is so scammy it almost makes the 4090 pricing seem cheap. And secondarily how can I even validate buying something bigger than the 3080/6900 “why do in need something more power hungry and more powerful? What games warrant it?”

kjm015

Lovelace looks impressive performance-wise. The pricing on the RTX 4090 was not as bad as I thought it would be, but it's still kind of ridiculous at $1,600. I also think RTX 4080 pricing is above where it should be, especially for the 12GB model. With EVGA out of the GPU space, I'm also not very hopeful about being able to purchase any of these cards near their launch. I look forward to the reviews on these cards, but I'll likely wait until AMD unveils Navi III before making any GPU purchases this holiday season.

Eliab Agbavor

Personally I think that Amd now has the chance to take market share this gen. The uplift Nvidia is claiming sound absurd. Especially with what they showed that brings the performance uplift this gen. It is also funny to me that they did not compare DLSS 3.0 against 2.0. Or at least they did not specify on charts. They focus more on their enterprise work suite more than anything.

Frobozz

Very underwhelming. It feels like AMD could take most objective crowns aside from specialized DLSS and/or RT scenarios. If you consider how large and power hungry these will be compared to AMD, I’m not sure what advantage nvidia will have in generalized gaming that overcomes the downsides. It remains to be seen what AMD can deliver, and final third party benchmarks are the only thing that will definitely settle that argument. But I think AMD has a huge hole to run through if the bar is 4k 120hz gaming.

Roy Ackerman

I think it’s Nvidia doing nvidia all over again, raising prices in order not to kill the 3080/3090 sells and the idiotic move of putting the “4070ti” and call it a 4080 12GB… common nvidia!! Don’t forget the fact that the 80 class is now $500 more expensive. Jeez.

Manuel A. Arroyo Perez

Everything looks good so far but that 4080 12GB is weird, Is pretty obvious that they didn't want to market as a 4070 (but it should) because of the 3090 Ti other wise they would not be able to sell the remanding 3090 Ti stock. I'm very interested on DLSS3.0 seems like DLSS 2.3+some sort of Interpolation tech, they should release a new NVIDIA Shield TV with that.

PostRetroism

I think Nvidia will sell existing 3000 gpu chips as "new" cards: 3090 -> 4070ti, 3080 -> 4070, 3070 -> 4060. Existing 3060ti and below models will fill out lower ranks as-is until sold out and replaced by new budget 4000 series chips on 4N. (Nvidia has done this kind of renaming before)

AWS Danny

Honestly... All we really found out was the "MSRP" of the cards. The performance graphs were more vague than even Apple tends to do. The "4080" 12GB has 25% less cores than the 4080 16GB, Are yields really that bad or is it a completely different die?

Loophole35

I for one am absolutely disgusted that they rebranded the 4070 as the 4080 12GB and are charging $900 for it. Also if they software lock DLSS3 to Ada and the 40xx cards I will dump Nvidia for ever. I have no issues with my 6800xt or my 3080ti but Nvidia’s anti-consumer and anti-partner programs and practices need to be held in check.

Swiggles

Hey Tom, in my humble opinion I believe the 4000 is the final nail in the coffin for acceptability and gpus can only be exceptional with few exceptions. The consoles are for value and PC is for the max. Nvidia's claims to just create frames in dlss 3.0 is a cold death state at rdna 3 progress in pure hardware.

Billy Mays

Hello Tom and Dan, While I think Nvidia solidified its lead in software for GPU’s with things like DLSS 3 and RTX Remix, the pricing of these new cards are ridiculous, primarily the 4080’s. A $500 increase for the “real “ 4080 is multiple price brackets higher than previous 80 class cards. Also my hope is that reviewers review the 4080 12gb for what it is, a 4070ti at best. $899 What a joke.

Badi Yee

Hi Tom and Dan. Is DLSS 3 so fundamentally different that it warrants only rtx 4000 series cards able to run it? From your latest Broken Silicon with guest I did understand that RTX 2000 and 3000 has differences in how the hardware runs DLSS, and current gen would run Ray tracing and DLSS better but do you think this is another ploy by NVidia to artificially create demand for RTX 4000?

Akarsh Adithya

Hi Tom and Dan, do you think Nvidia will again do artificial shortage for 4000 series and is it better to get a new 3090ti for 1050$ than 4080 16GB for 1200$

MelodicArmor

I will be honest: I found the keynote to be underwhelming. It felt like a marketing presentation from Samsung. Now that we have confirmation of some of the leaks and rumors from over the last 2 years, I really do believe that AMD Radeon has been handed the biggest Silver platter ever. I think the main saving grace from this was DLSS 3.0

MJ

Why is DLSS so important to people? What game will a 4080->4090 run at a frame rate in 4k that's not good enough? Aren't these technologies becoming a mute point?

Max Eliaser

Hugely impressed by DLSS 3.0 taking Occulus-like motion extrapolation into the desktop realm. For me this was the standout technology of the show.

Noah

I think these cards really only appeal to people with money to burn, who play on 4k 144hz displays. Most of the Ampere cards are more than adequate for 1080p-1440p high refresh rate gaming. Nvidia has priced high end Lovelace to slot on top of the existing Ampere lineup. 3070 ti $600 3080 $700 3090 $800 4080 12gb $900 4080 16gb $1200 4090 $1600 Lovelace won’t be affordable until Ampere stock is sold. You rock Tom, much love from Texas.

Timo H

Hi, I was disappointed in so many ways... gotta wait more to see if 3070 type "surprise" winner, balanced card will be there in lineup... hard to say without benchmarks coming and yet only 4090 launch date is confirmed now.

Gus

Hi Tom and Dan, I feel like the impact of EVGA leaving is still underestimated because I haven't seen many people talking about the manufacturing that has to be shifted. This could be picked up by other AIBs or Nvidia but unless they foresaw EVGA leaving they will need increased capacity. This means hiring new staff, working staff harder, sourcing more materials, using different factories and using different brands of components. Do you think this shift will impact Nvidia's volume and/or reliability? Did anything comparable to this happen when you were in the automotive industry?

Loophole35

Wouldn’t it be funny if it turns out both the 4080’s are AD104.

QXE

The pricing of the RTX 4080 16G and 4080 12G is just insane and should not be tolerated.

DJ SNOW

Well hello QXE! And yes, it is surprising that they appear to offer worse value than the 4090, and demonstrably worse value than the $700 6900 XT. If toleration means buying them, don’t!