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Actually it doesn't merit quite such a grand title, but it's pretty good anyway.

Next Friday: the first 800 words of "Rule the Waves" about John Reith! Spread the word! SPREAD IT

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The Hard Sell, Episode Seventy: Have a Break - Channel Four '86

Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve. This episode: Have a Break visits Channel Four when it was less than four years old, and fortunately lands in the North of England where it was likely to actually have some adverts instead of a "follows shortly" slide. Featuring fireplaces, cream cheese and a badly timed Christmas Carol.

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