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The Hard Sell, Episode Eighty-Nine: More Beer

Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve. This episode: a return to beer! Specifically the sad story of "standard lager" - barely alcoholic, barely flavoured, barely drinkable, but unaccountably popular until we all graduated to real beer.

Comments

Chris Oakley

Top episode. The early 80s was undoubtedly a great era for beer and lager ads, with Arctic Lite right up there as the brand that spent big on promotion and achieved little. All part of the rich tapestry of life, thankfully.