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FujiFilm X half review: an almost perfect gimmick (ad-free) (Patreon)

Published:
2025-06-10 18:27:04
Imported:
2026-06
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  • 481055971.mp4

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I'm still waiting on an ad approval for this to go live on YT, but everything else is ready, so here you are, bud! Can't wait to hear what you think!I had a lot of fun with the X half, but I don't think anyone should pay $850 for such limitations and slow processing speeds. Thoughts?

Here are some of my favorite shots from it (straight out of camera, of course):

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Comments

The Next Waypoint

Are you going to the Bild Expo? If so would love to say hi. I will be in town for that and a few meetings.

Becca Farsace

Yes! I think I might host a sort of photo-walk thing on the night of the 17th. Will you be around?

The Next Waypoint

Yes, I'm there all week, sounds like fun!! Let me know...

Pronichkin

thanks for the video as always. However, I find this camera so freaking ironic. They crafted this fake analogous mode because they embrace legacy, but it shoots vertical photos because it's the most modern format that be. I personally don't appreciate either of these choices, but combined together it's just math not mathing to me. Also, I'm no photographer, but I bet you could buy both a used real film camera (for that analogue feeling) *and* a semi-decent dumb digital camera (for quick okayish photos) for the same price. also, fully agree with your rule of travelling. I am typically a bit more liberal, I allow myself to take the same street twice—in different directions, but on different days.

Phil Knall

I do think the vertical format is meant to invoke the half-frame film feeling rather than tik tok (well probably 60-40), since that has been quite popular over here in Japan these few years. But all of this would have made so much more sense if it was a film camera. As a digital one, at that price, it does not make sense.

Pronichkin

ah ok, so this is where the name comes from, I guess :) Good to know. Where I grew up those were not popular at all. So even though I knew it was a thing, I completely forgot about that while watching the video. I wonder how many folks would make sense out of this name rather than assuming it's simply shooting vertical because every goddamn trendy photo and video are vertical these days. which makes me think... given the price, it's probably not for the young crowd craving vertical formats. It's probably for the older folk who feel nostalgic. They would probably resonate with the name and fake film experience. But that's such a tiny audience!

Phil Knall

Yeah the positioning is all over the price. Note though, the people shooting half-frame film currently are also the young crowd, and some people are theorizing that the verticality is part of why they like it (besides each frame costing half). The "diptych mode" in this camera is also a nod to the film process (as is the entire "developing" app). It's a fun concept. Just not very well executed.

Phil Knall

I'm so conflicted about this. It *looks* nice, I really like the app and the faux-contact sheets, but aside from the price a lot of things are just... meh. We have a word in Japanese called "chuuto-hanpa" which means "half-done" or just kind of in between, neither here nor there. and I feel that a lot with this. It's not quite pocketable. Not quite the Fuji image quality, but not quite the disposable vibe. Not quite premium but too expensive to be a fun toy. And I fully agree about the lever - give it that ratchet feel and make it line up with the processing time.

Ricky C

I’m guessing a Ricoh GR IIIx or IV would not be comparable as well?

Becca Farsace

I have been having this debate with myself all week... on one hand the X Half and its point and shoot nature is absolutely comparable to a GR, but on the other, the quality and sharpness of the GR is far superior. Plus the GR is not nearly as usuer friendly - as in my mom could pick up the X Half and probably understand how to use filters and such, but she would be lost with the GR. Completely different user bases imo. What do you think?

Ricky C

Maybe I just give up on my small camera dreams and work that 2nd summer job to get a gfx100rv. Why is no other brand releasing interesting mirrorless camera right now?