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Let's Talk About Vinyl Variants (Patreon)

Published:
2025-10-23 19:00:14
Imported:
2025-10
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Content

Hey folks!! I'm back at it once again with a casual-style poll-type video, this time about vinyl variants amid the latest Taylor Swift album release.

Shoutout to everyone who left their takes in the poll a few days ago - a lot of really thoughtful opinions, I learned a bunch myself.

One little addendum/correction - at one point, I talk about the tactic of Taylor's team staggering the releases of vinyl variants in order to maintain sales on the Billboard charts. I was under the impression that TLOAS vinyls had been continuously announced since the album came out.

Turns out, not really! Most of the variants were available the week the album dropped. I decided to keep the section in because I felt the inner machinations of Billboard chart reporting were still valuable to the discussion, but I just wanted to give that extra context.

Thanks for watching y'all!!

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Comments

Bob Nick

For the test pressing subject, its odd because you have some that are just pressing made quickly for a cash grab but then you get a case that i kinda like which was Hyperyouth by JVB where they released a test pressing version so that they could geta. physical copy out on release date but it was the album when it was at that point so mixes are different, samples uncleared, features not present, i found it to be fun to listen and compaire. Another 'fan' pressing i would say would be fred again... 10 days album last year that when it came out they did a in person pop up event in london and sold like 1k copies and gave left overs to like 5 indie record stores across the uk, i found it to be fun but for like 4 weeks it just got resold hard for like £300 but now you can get it for like £40, still got a deal since i got it for £25. and then you get Tyler putting out basicly a retail copy of DTTG but its just labeled a test pressing for no good reason and thats coming from someone whos a bigger fan of Tyler than JVB and Fred.

Aidan

funny that one person mentioned the idea of losing your collection in a fire - that happened to me after a house fire a year ago, and it gave me a new perspective on collecting in general. i’m glad that i had the years i did with my collection, and financially i was able to recoup the losses, but i came to terms with losing it all pretty quickly. i still like the idea of vinyl but i’m not sure i would start a big collection again - my CDs, on the other hand, are definitely sticking around. physical collections are a complex thing but i feel that at the end of the day it’s less about what you tangibly have and more about what feelings, memories, and emotions that collection can help you experience

Gail Wald

I brought up comic books because I myself am a comic book collector and there have been two variant crazes, one in the late 80s and 90s and one happening right now. I'm a collector as a hobby - I collect comics, books, CDs, I collected Funko pops for a spell - and I notice all these patterns repeating where these special editions come out as a way to increase sales. It's just easier to do it with something like vinyls or comics, which sell faster and have a more specific audience, than it is with books, which sell slower and have a wider audience.

James Rackham

To your point about King Gizzard. Polygondawonaland was released for free and then they said anyone could make a vinyl varient and release it with their blessing (there are a few offcial ones as well) a quick discogs check shows there are currently 252 different pressings of that album. Now some of those are different countries but it's an insane number. Also they release there live stuff on vinyl as well (it's an official bootleg) now I am a big Gizz fan and I have all of there studio albums and a number of there live cuts on vinyl but I only own one of each but I wouldn't reccomend anyone buy complete discography's like I do I know I have a problem but I like it. The point about people letting Gizz get away with this and not Taylor is very valid I think she is getting way more flac at the moment simply because it's Taylor Swift

Kamina in a Kamui

Regarding Gizzy: I'm pretty sure they've stopped doing the massive variant count at this point? Im looking at their storefront right now, and their two most recent records are only black wax versions. They definitely did do a lot of variants previously (I remember seeing 8 or so for PetroDragonic, which was absurd in hindsight), but it seems they stopped this in the last two years. Another thing that wasn't brought up in the video was age demographics. I won't pretend I know the stats, but im willing to bet Taylor's demo skews lower in age, i.e. more impressionable and suspect to falling for "guerilla" marketing tactics like FOMO, collect-them-all, etc. It ties into the point about not all consumers being perfectly knowledgeable: how many kids out there saw that TikTok of the girl in the massive collection and thought they needed to be like that to be a "true" fan or whatnot?

MacKenzie

KEXP, a fantastic radio station, just finished their fall funding drive. One of the rewards for pledging was a year of membership in a vinyl club with a curated option to members, so the book club model is alive and well! (And all my stuff is going in an estate sale)

claireimy_bearimy

Awww glad I could get you (and some of us) thinking about our own mortality, it's my specialty! That whole concept didn't even occur to me until I lost my grandparents in 2019 and helped my mom go through the things they left behind. Made me realize my stepdad's hoarding tendencies and how much I'm going to dread going through that stuff when he and my mom die. Though hopefully I'll have plenty of years to put that off! Regardless, the whole vinyl/CD/etc. variant is just another symptom of our current capitalist hellscape and I look forward to the day humanity is no longer trapped in its vicelike grip. ☺️

Muse of Salzburg

6:07 id be down for that, there’s some vinyl I own which I feel like I can only play when it’s raining, maybe that could be a loophole

Nicole

i may be biased but saying king gizzard are doing the exact same thing as taylor swift is flat out untrue. king gizzard do not encourage fans to buy all variants (midnights with the damn clock), they don't have fomo banners counting down how long variants are out for only for them to lie and have them be widely available in stores worldwide (also midnights), as well as the whole strategy of each variant having one exclusive song that's only available to the vinyl and never released as an entire project elsewhere. each king gizz variant contains the exact same product just with a different look and fans don't have to worry about fomo because they'll just reprint it again anyways. the other massive difference between them is that while king gizzard is definitely one of the bigger indie bands out there, they are nowhere near the same level of fame as taylor swift and they never will be. at the end of the day, taylor swift is a billionaire who definitely does not need to squeeze every penny out of her fans with multiple timed variants and temu quality merch (ping pong paddle, candles, compact mirrors, etc). we can't compare two completely different musicians with completely different ethics.

Mellie

I do think its interesting how even in this small sample of people the "correct" way to do vinyl variants seems to vary a lot. I said that my preferred way is to have the exact same record with just different colors and album art, while other people said that they *wanted* differences between the tracklists or special things if they were gonna have variants.

Dead Tansen

Pleased to support a creator who would happily give away one million dollars to fans merely because he has amassed such a gross of money. Thank you Mr. Snare

Lavacamooz567

Because someone brought up the first pressing variants of both Don't Tap The Glass and Hurry Up Tomorrow, as someone who owns both there are some major differences between the two that puts them in different contexts. For Don't Tap The Glass, Tyler was very upfront about the vinyl being different from the main release, specifically calling it a test pressing. This release went up for sale at the same time as the album's release (i think 2 days before but I don't exactly remember) in a limited quantity and didn't remove any tracks, in fact there is actually an extra track. I think this is fine, it's cool to have a audibly special version of the album, though I do wish he would press the main release sooner (Chromakopia's only just came out this week). Hurry Up Tomorrow is a completely different story. This "first pressing" vinyl went up over a month before the album's release with no indication that is would be a different, massively truncated, version. It was indicated with "First Pressing" The truth of the release would only be revealed in the days leading up to release. While this version did include 2 songs not included on the main release, both of these were also released digital (all be it only for a limited time) and the release only features 9 tracks from the 22 track album. To make matters worse, Abel did several different cover art variants of this version, all without any indication it was audibly different from main release, and 2 of them are still available. Honestly it felt like a scam at the time and still does, a feeling only compounded with quickly a pressing of the main release went up for pre-order for a inflated price.