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Have you heard? Warner Bros. announced yesterday that it's effectively blowing up the theatrical release model next year by sending all of its 2021 titles to its affiliate streaming service, HBO Max, concurrent with their theatrical runs. It's an unprecedented move for an unprecedented era in moviegoing, but one that stands to have effects on the industry well past the pandemic's end. In light of this news, Genevieve, Keith, and Scott convened an "emergency meeting" to discuss what this means for moviegoers, the industry, and a streaming service that we admittedly like quite a bit, but maybe not exactly in this context.

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Jim McDevitt

I wonder if there is a chance this could help some movies in theaters. The Matrix, in my opinion, has just gotten less and less interesting with each instalment so I'm not super eager to see the Matrix 4 in theaters. Will I watch it "for free" on my TV? Sure. If it blows me away, will I then be eager to see it on a giant screen? Perhaps.

Edward Savoy

The thing that worries me is less that the theatrical experience dies due to this and the pandemic, but more that it becomes increasingly concentrated in the big cities; I live in a decently sized college town, but our local multiplex is already down for the count even after the pandemic ends because they couldn’t pay their lease. It’ll be interesting (and by interesting, I mean terrifying.) to see how many survive at all, pandemic or no.

Matthew Holding

Thanks for the discussion. I do have to note that the only positive reaction I've seen on Twitter from this news came from a disabled film critic, who very rightly brings up the benefit of accessibility. Sad that it's not brought up here, as this is the sort of thing that disabled film lovers have been hoping for for a while now. Pretty confused why WB is doing this over simultaneous VOD release, which keeps films "feeling special", at least. It's possible that I'm getting a bit of deja vu with this news and the phrase "Pivot to Video".