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The Kulture Study: YUNA 'Ice Cream' MV

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Comments

Wiktor

Ice Cream sounds like a pastel purple version of a Sumni song. IN THE BEST WAY! This is it. JYPE did their thing. Yuna and JYPE successfully built an image and brand for Yuna throughout the years. And ice cream is just that CHERRY on top of it all. The songs an absolute repeat for me. Out of ITZY I think Yuna has the most solid image and brand! Seriously impressed. I think the company needs to do this brand expansion for all the members.

Wiktor

I just KNOW the contract renewal must have been NAESTYYY for this level of quality for both Yeji and Yuna. Holyyyy

Sascha

Love this debut for Yuna, the song feels playful but also kinda sophisticated/mature, which is the perfect vibe for Yuna imo. not sure if you have it on your radar already, but NMIXX released a new MV on the same day as Yuna, it's called Tic Tic. It's another collab with Pablo Vittar.

Sascha

YES & IT'S AMAZING

DaximiousCMV

Such an unexpected direction to go with the song yet very fitting, I really liked it. Looking forward to the Album Listening Party.

Candice Blair

ITZY 2-0 in Solos. This fits Yuna so much. That's a No No going viral, and yes, their title tracks have been great.

iujungwav

I can't stop listening to this! It's such a feel good song! I think they found the perfect sound and vibe for her. It's so fun but mature. Also PD, did you know this was Exy lyrics? 🥹 Give me crumbs!

Pearl

I love this song sooo much, it feels like a road trip during late summer idk

Liv

The song has chill fun vibe so I could see people mistaking it for being “easy” —make no mistake, what Yuna is doing is incredibly difficult not just as stepping up as a solo artist but looking at the live stages especially, she is commanding so much charisma and honing star power into the performance holding the audience’s attention and part of the concept is that she has to look like it’s just another Tuesday, the skill of looking like it’s no effort (despite there being actual effort), not hard for her at all, she’s at ease in her eyes, she knows how to have emotional levels throughout the song and not one note—just very proud of her here