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The Kulture Study: &TEAM 'We on Fire' MV (Patreon)

Published:
2026-04-14 02:51:57
Imported:
2026-04
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The Kulture Study: &TEAM 'We on Fire' MV

Want to help keep the channel alive? Support us on patreon @ patreon.com/formoftherapy Want to just make a one time donation? You can donate to the channel via PAYPAL: media@formoftherapy.com Watch the original video here: https://youtu.be/8hU6P7MmRyk?si=I36bxzL7TLD2n4cc For business & professional inquiries only: media@formoftherapy.com Follow us on social media Instagram & Threads: @formoftherapy #WeonFire #andTEAM #エンティーム

Comments

Marco Gennuso

I actually didn't know there was AI used YIKES 😭😭 As for the song...it's their weakest title track yet. It's so generic and lifeless compared to everything else they've released. Really looking forward to the rest of the album, though.

Form of Therapy

the giant wolf might be CG but the last portal and for sure K's transformation is AI

Marco Gennuso

I didn't know 😭 Oh well...I agree with your review lol.

Skysong

We don’t know much about the lore with this music video because the webtoon that goes with it isn’t out yet. We know that the girl in the music video is named Inid, and that she has some sort of close relationship with Nicholas and then dies, and the ending scene is her funeral. Outside of that we’ll find out soon hopefully, no clue what exactly they’re fighting or anything about the giant wolves in this or Go in Blind. I was really disappointed about the ai… it just feels tacky to see and takes me out of things. As for the song I like it but I also agree with you that it really isn’t moving the group forward. I liked the promoted bside a lot and I think the ep as a whole was good! Not their best, but definitely not bad. I think it’s also good to note that K has said that he thinks the choreo really makes the song complete and I agree with him. They performed the song on a morning show and seeing it with the choreo really made it grow on me a lot.

Anna Banana

The amount of AI used in the MV is so disappointing, &team’s MVs are usually top tier but this falls flat. I understand not having the budget but there can be other ways to showcase the concept. International fans are also against the AI use and are expressing their disappointment towards the label. I like the song but I like Sakura-iro Yell and Bewitched off the EP better. The storyline is very interesting and I’m looking forward to finding out more, we don’t know much about this chapter since the webtoon is yet to be released, we’ve only gotten hints so far.

Kuroya

For me the AI in the MV totally killed the moment for me. It is so easily to spot, which also just makes a weird feeling when you just watch it. They had in Go in Blind def some and I thought since the Back to Life MV came out, it would stop. But for all the trailers/spoilers we saw before it released, it was kinda obvious that it would contain a lot of AI. On the other hand I do love the first section, with the silhouette of the members, fight scene and especially the dance shot. The song itself feels for me kinda low, it is good, but not that I would rank it any higher above Go in Blind, etc. - The other songs on the EP do it for me very well. Bewitched gotta be my fav

Denise

Hey PD I really dont wanna comment under a video from &team about another group but do we get a reaction for the latest p1harmony comeback? thank you and sorry! 🤍

Stefan

Ironically enough the part where I would've expected them most to use AI (the animated section), doesn't look like it 😅 But it's hard to tell, there are quite a lot of AI "artists" credited to the MV. Exactly that's one of the other problems of having AI in your production at all: Once there are obvious signs of AI usage in one part, you start doubting all the other VFX in the video...

jennptx

I agree with all the MV comments. The song does feel "safe" to me, both in sound and messaging. It's not bad, and I do like it. It fits well with the rest of the discography. But, the other songs on the album are more interesting to me. And we finally got a recording behind! There will be a Studio Choom incoming (today, I think), and the Japanese showcase will be tomorrow. I'm looking forward to hearing all these songs live!

Stephanie C

I do have a soft spot for this sound because it was popular in my college years, but I enjoy their sentimental pop songs the most. The choreo looks pretty good though. More the four seasons-type sound please!

Milagros

I get that the actual lore isn't available yet, but there must have been a better way to get the idea FOR THE VIDEO across, like whyyy are we fighting this interdimensional wolf.... why does it spit fire... how are we in the past AND in the future, why are we running towards the tunnel at the end, isn't that where the wolf came from!? I only found out about the girl reading the comments!! Comparably, the Firework mv tells a full story AND made me want to read the webtoon bro I'm soooo pissedddd

Denise

thank you!!! <3

Lucka Skořepová

I agree that the mv was very disappointing:((( you should definitely check out bewitched when (hopefully) the performace video comes out !!!! I was at the showcase yesterday and it was insaneeee im telling you