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I thought I knew why Japanese carmakers are all EV laggards, now going downhill on their ICEy path.  

I thought I knew - but I was wrong. Going down this rabbit-hole was like unraveling a detective story, as the deeper I dug, the thicker the plot became! 

All the regular reasons (such as "using batteries for many Hybrids rather than a few BEVs") will wait for another video. This one brings the REAL deal.

Let me know what you think!

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🎉Harakiri - Who killed the Japanese car industry? It starts with a "C"

AD FREE, EARLY ACCESS FOR PATRONS I thought I knew why Japanese carmakers are all EV laggards, now going downhill on their ICEy path. I thought I knew - but I was wrong. Going down this rabbit-hole was like unraveling a detective story, as the deeper I dug, the thicker the plot became! All the regular reasons (such as "using batteries for many Hybrids rather than a few BEVs") will wait for another video. This one brings the REAL deal. Let me know what you think! 00:00 - Start 02:01 - Imagine 02:14 - 0. Tokyo, We Have a Problem! 04:09 - 1. The Art of War! 06:07 - 2. Fool Me Once! 08:13 - 3. Taking On the World! 10:53 - 4. The Art of War! Pt 2 15:02 - 5. Hydrogen Highway 16:19 - 6. ToyotaLand (The Plot Thickens) 21:18 - 7. The C Word 24:06 - Imagine 25:33 - Fun!

Comments

Jean

In the intro it is stated that there will be two videos. Does that mean we are waiting on a follow up with another reason, or was that the intent originally and it ended up being all combined in this one?

Connecting The Dots

I planned to make another one with the more direct reasons which I found when starting the research (for example - they are having a hard time getting good EV engineers to work for them, with China offering huge salaries and VIP treatment to talented engineers) , but since then I went elsewhere. Thanks for reminding, could be good for a shorter video