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"Get a month's done-for-you content crafted by my award-winning team of TV comedy writers (plus one very creative llama who's mostly just there for moral support)..."

So spake an ad I see very regularly in my "news" feed. 

I've a couple of items to point out before we get to the meat of today's battle plan.

First if you're calling it "content" you probably aren't eligible to call it "comedy" or "creative". As I may have mentioned in my casual jaunt across Derail Valley last weekend, "content" is a bland, insipid, inoffensive descriptor for those who have no imagination. It's a clear example of thought-by-committee, we-need-a-catch-all-descriptor homogenisation that has become all-pervasive. The cat's litter box has content. This here videotronic entertainment channel contains no content. It does contain nonsense, kerfuffle, lapses in concentration and occasional flashes of inspiration. These are contained, primarily, in video form.

There's a segue here into the term "influencer" but I'll save that for later.

Returning to my original ire-well, I actually bought the first "pack" offered by this particular advertiser as I was curious as to their alchemic formula (and it was only $15). Here's a quick sample:

"Tell me who your favourite content creator is and why it's Colonel Failure."

BWAHAHAHAHAHA

Another 30 or so of those type of played-out, corporations-masquerading-as-having-personality, inoffensive memes for you to use for your very own.

I offer you this emoji.

:|

I would express myself more bluntly but The Colonel Keeps It Clean.

Suck on this week's Battle Plan.

  • The Series: Settlement Survival
  • The Big Friday show: Transport Fever
  • The Stream: Void Train
  • The One-off: Rolling Line

Yes, friends, The Big Friday show will be something I've sunk some effort into each week. The Series will be a multi-parter in the style you already know and tolerate. The Stream is your cancelled Saturday night plans. The One-off is a taster video. If that taster video says "hi there cowboy, you should probably make a few more of these" to me (I am the cowboy in this scenario) then there may well be more. 


CONSUME LESS CONTENT.

ENJOY MORE VIDEOFLUFF.


-CF

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