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My 2023 target of $120,000 for BTC this bull run has been achieved and I had plans to maybe take some profit - but my main goal was always to sell/rotate MSTR instead.

However, given the following factors, I have decided to keep it

1) Current global situation, the macroeconomic turbulence unfolding, and certain tail risks I've identified all make holding it logical as insurance.

2) Coupled with the fact that I only hold 11% in pure spot Bitcoin, now securely locked in custody—I have no plans to sell any Bitcoin during this bull run.

3) That said, I do intend to hedge BTC at tops using Perps or Puts!

4) Note I am still 40% MSTR. I continue to profit take / layer out of my MSTR position by 40-60%. I'm currently at about 19.8% sold, and that process is still underway.

5) If I did not have MSTR I would probably sell some Bitcoin but my plan since 2022 was to get exposure to MSTR instead of BTC as it would be much easier to sell

6) Still waiting for miners to pop and will exit them despite the energy tailwinds. I am just exhausted - after making a lot of money on them in 2023 and 2024, since 2025 it has been dead money, except my MARA SL trade.

TLDR

My Spot Bitcoin itself? It's far too scarce and valuable to part with, so my plan is to hold firm.Just wanted to share this update with the community.

Comments

Ω

When James says locked in custody, what does this mean? I’m trying to brainstorm ideas for long term ledger storage

bluehenry58

Important update!! Thanks!!

SourPatch

What about BTC ETFs? Is everyone taking profits there?

asenda

James can you provide a similar update for Sol please 🙏🏽 🍒

Tax Guy 007

Thank you James for always being so transparent 🤩

Bram D.

I can't imagine miners not having a pop again at some point

Solbull

Not sure about James but like last cycle, I plan on selling 80% of all SOL, both proxies and pure SOL. Goal is to layer in to BTC, AI, and Defense.

Solbull

Same for me James. I sold 5% MSTR at $448 and will plan to sell 80% more for AI, tech and defense

AncientZak

🇨🇦🇨🇦I invested in BTC and crypto with no knowledge in trading or direct investing in 2020. This was to pay off real estate investments which I held for 15 yrs as a retirement plan. It’s been 5 yrs of education. I’m retiring soon and have put my real estate on the market before it tanks. I’ve held BTC for 4 years for free. The real estate costs me 12%Annually to hold. I’m understanding Saylor’s concept of Apex Predator.

Tom

Just buy a hardware wallet like ledger or Trezor and then transfer from the exchange to your wallet address. Only do a small amount first just to make sure didn't make any mistakes

Ronald Wuest

I have followed James for a long time and joined but I am trying to find out how can I access his spreadsheet models. Can someone please help me?