Home Creators Posts Import Register Favorites Logout

Content

Since the brand launched in 2001, Xbox differentiated itself with robust features and services. What it lacked was games, at least in contrast to its competition. In trying to earnestly fix the problem, however, a lumbering Microsoft fell into a trap of its own design. Now, Xbox is PlayStation's single biggest third party publisher. How could it be?!

Files

Xbox's Icarus Moment: How Microsoft Went Third Party

Since the brand launched in 2001, Xbox differentiated itself from the competition with robust features and services. What it lacked was games, at least in contrast to its competition. In trying to earnestly fix the problem, however, a lumbering Microsoft fell into a trap of its own design. Now, Xbox is PlayStation's single biggest third party publisher. How could it be?! Support Last Stand on Patreon for early access: https://www.patreon.com/LastStandMedia

Comments

Aladin_Slow

No way! 😯 Exciting times. I wasn't expecting a new one so soon.

Cristian Colța

Question. If YouTube videos are here to stay (I hope they are), is it extra work to make a Chanel just for them? Separate from all the podcasts? Please and thank you😊. PS: no shorts. They ruin the subscribe page and make subscribing useless.

BigDumbStupidIdiot

Xbox saved the brand by killing their box. Never go full Sega

Big titty drinker

The Xbox fanboy community was already on life support and Colin just put a cigarette out in their eye with this video. For the years of lying , mental gymnastics, misinformation , concern trolling and poisoning of gaming discourse in general….Rest in Piss Xbox fanboys.

Greg Shapiro

Colin is a machine. Good shit.

Jason Rose

I missed this shit so much. The factual snark just permeates this video. Truth has to hurt for the few still holding out hope for Xbox. Keep making Sidequest Great Again!

KomakiKhaos

Love these kind of videos

larry Seitz

I love these side quests being back i found colin originally from the old side quests videos

Luke MacArthur

Colin, I’m glued to Xbox much in the same way that you are to PlayStation. I want to say that I agree with everything you said in the video, simply to highlight the fact that I believe the silent majority doesn’t give a shit about the console war nonsense. With that being said, I’m definitely going to buy their next console 🤣

KYisLife

Great job, Colin. Without the Activision acquisition I imagine that the Xbox brand would have just gradually eroded instead of evaporating all at once, and at least this way the C-suite these the shareholders sweet, sweet growth…

Germanos

Fantastic content. So glad you came back to what drove me your patreon all those years in the past. Don't think we need a new video every week, even two weeks, so don't get burned-out. Thank you.

Draven E.

Let’s fucking goooo! Love some side quest!

Bobby Sparks

Can we get more of this please? I like the bite sized content from Colin, like this

J Reid

Man the amount of grown children championing the death of competition and subsequently innovation in the medium they claim to love is utterly baffling.

Griffmo

No one eloquently delivers this depth of knowledge on the industry better than Colin. What do they say in summon signs? "Keep it up!"

Joseph Baker

Just wanted to say how fucking great these videos are!

Kid-Organic

Great Op-Ed! But at 24:45 “…careening into the PLASMA…”. Huh? Icarus never fell to the sun…you mention this at the introduction 🤜🤛