Honest Government Ad | The Machine (Patreon)

Dear PatronsHere is the latest Honest Government Ad you've helped us to produce - it's an epic one. We hope you like it.Thank you so much for supporting our work. We never take it for granted - especially in these financially uncertain times, whilst the machine has been temporarily turned "off", I'm truly grateful to everyone who is able to stick with us and keep us going.As I said when I shared the preview a few days ago, I wanted this HGA to paint a bigger picture of what's happening, and tap into a deeper sentiment about this historic moment we're passing through.Don't worry, the Australien Government will be back - it won't be long before they deserve our full attention again. But I wanted to make the most of the global situation we're in to really test drive this new generic HGA - "The Government™" - voice which we've started to use.I've always wanted to make more HGAs for international governments, but was held back by some of the practical challenges. So it was liberating to realise that we don't always need to worry about accents and costumes etc. We can just switch from one government the other. Which is why in this video we were able to impersonate 10 of them :D(This might seem totally obvious, but it was a bit of an epiphany for me!)This is pretty exciting: switching quickly from one government/country to another allows us to paint a picture that connects local/national issues to big/global contexts. Which is a powerful way of creating *perspective*. It's harder to write for, as it forces me to think of frameworks that apply globally... But it's worth the effort!Anyway, I'm just nerding out here sharing some thoughts out loud with you all...I guess the point I'm trying to make is that there's a whole new dimension to the Honest Government Ads concept that I'm discovering, and I'm looking forward to getting better at writing future episodes in this form.Thanks, everyone who posted their comments and feedback on the preview. I hope some things make more sense now that they're accompanied by the visuals. As you can see, in the end we went with "Authorised by the machine" - which just felt right.I'll catch you soon for the podcast companion to this episode!Giordano & teamVideo links:Youtube videoFacebook videoTwitter video