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I often get asked "should I start a YouTube channel", and generally my answer is no. Yet for many indies, a YouTube channel seems like a must have, as it provides free marketing, "look at all those successful devlogs after all".

In this video, I break down the different styles of gamedev YouTuber, why I think it's a bad idea to do gamedev YouTube for marketing, and give you some solid steps to become a somewhat successful YouTuber if you do decide to go down the path.

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Anonymous

Great advice, and thank you for sharing your experience. The one thing I would add that might be overlooked in this video is if you know what kind of audience you are going to bring in figure out ways to make money through that audience. As you mentioned most of your viewers are going to be game developers and it is difficult to branch away from that since as a game developer your content is about game development in one form or another. You can develop a game plan early on and understand what next steps you want to work towards as you grow your audience. Your coaching with your Patreon perk is a great example. Selling Udemy courses, or going the Thomas Brush and Blackthornprod approach and sell a premium course on your own platform. You could also advertise and sell your assets. However I do agree if you cannot make it as a YouTuber, or cannot invest the right amount of time into it, it would be difficult to grow a big enough audience to make money from it. It is not for everyone.

Anonymous

"free marketing" - so much effort tho!