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Hello, you champions of caffeine! We have a fresh new video ready for you - this one takes a journey through the surprisingly confusing world of coffee roasts, from why Starbucks coffee is SO dark to why roast labels are disappearing altogether from coffee packaging (and what that change means for us coffee lovers).

Enjoy this sneak preview, and let us know YOUR take!

-Kate 

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What to ACTUALLY look for when you buy coffee

To start using Tab for a Cause (and help strengthen our democracy!), go to http://tabfordemocracy.org/minutefood A HUGE thanks to Colorado River Coffee Roasters for helping me out with this video! Check them out here: https://www.crcoffeeroasters.com/ 𝗧𝗵𝗲 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗻𝗶𝘁𝘁𝘆-𝗴𝗿𝗶𝘁𝘁𝘆: -Frost S, Ristenpart W, Guinard J (2020). Effects of Brew Strength, Brew Yield, and Roast on the Sensory Quality of Drip Brewed Coffee, Journal of Food Science 85. https://doi.org/10.1111/1750-3841.15326 -Parliment T (2000). An Overview of Coffee Roasting. Caffeinated Beverages 754: 188–201. https://doi.org/10.1021/bk-2000-0754.ch020 -Wei F, Tanokura M (2015). Chemical changes in the components of coffee beans during roasting. Coffee in Health and Disease Prevention, 83-9. https://doi.org/10.1016/B978-0-12-409517-5.00010-3 -Yeager S, Batali M, Guinard J, & Ristenpart W. (2021). Acids in coffee: A review of sensory measurements and meta-analysis of chemical composition. Critical Reviews in Food Science and Nutrition, 63(8), 1010–1036. https://doi.org/10.1080/10408398.2021.1957767 -Yeretzian C, Jordan A, Badoud R. et al (2002). From the green bean to the cup of coffee: investigating coffee roasting by on-line monitoring of volatiles. European Food Research & Technology 214, 92–104. https://doi.org/10.1007/s00217-001-0424-7 𝗚𝗼𝗼𝗱 (𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲) 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀: -https://www.ncausa.org/About-Coffee/Coffee-Roasts-Guide -https://burmancoffee.com/coffee-roasting-etc/science-of-coffee-roasting/ -https://millcityroasters.com/pages/coffee-education-video-reading-library -https://library.sweetmarias.com/using-sight-to-determine-degree-of-roast/ -https://theroasterie.com/blogs/news/coffee-color-spectrum-how-roast-levels-affects-taste -https://www.javapresse.com/blogs/buying-coffee/differences-between-light-medium-dark-roasted-coffee -https://www.tastingtable.com/956172/types-of-coffee-roasts-explained/ -https://procaffeination.com/guide-to-coffee-roasting-levels-with-charts-info-before-you-buy/ -https://thecaffeinery.com/blogs/news/the-roast-level-of-coffee-an-antiquated-metric -https://www.freshroastedcoffee.com/blogs/news/the-roast-levels-between -https://hermanoscoffeeroasters.com/blogs/blog/coffee-origins-how-does-location-affect-flavour -https://perfectdailygrind.com/2019/04/how-origin-affects-coffee-chemistry-the-impact-on-traceability/ -https://allyopen.com/blogs/get-inspired/common-chemical-reactions-in-coffee-roasting -https://sca.coffee/sca-news/25/issue-21/what-color-is-your-coffee 𝗢𝘁𝗵𝗲𝗿 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝘃𝗶𝗱𝗲𝗼𝘀: -https://www.youtube.com/watch?v=N6BJVM5tvnw -https://www.youtube.com/watch?v=Y52WQygSrmQ -https://www.youtube.com/watch?v=cRSS0VBV99c -https://www.youtube.com/watch?v=WNKX0OnkFcU MinuteFood is created by Kate Yoshida, Arcadi Garcia & Leonardo Souza, and produced by Neptune Studios LLC. Youtube | https://youtube.com/minutefood TikTok | https://tiktok.com/@minutefood_ Twitter | https://twitter.com/minutefood Instagram | https://instagram.com/minutefood_ Facebook | https://facebook.com/minutefood

Comments

B3AR24

I hope this video goes viral!!! I think this is truly a great project! Thank YOU for helping me understand roasts more!!!