Todd (et al) Embroidered Apparel Coming Soon! (Patreon)

The above video shows just one of the dozens of new designs I've created for embroidering upon the upcoming apparel line.

Several months ago Achewood invested in a 12-needle digitally-driven embroidery machine that is roughly the size and weight of the front third of a horse. We wanted to raise the bar beyond the usual merchandise fare, and I, upon learning how obnoxiously opaque the process of getting artwork digitized for embroidery is, decided to teach myself how to do it. Naturally, I needed a prototyping machine, and a local apparel decoration shop that was going out of business was happy to unload this bad beastie into the hungry maw at the back of my lame little Subaru.* 

I have said it before and I will say it again: I absolutely love owning production equipment. We printed, trimmed, and bound all of last year's cookbooks in-house. I produce all the oversized posters on incredibly temperamental Canon photo printers. I even made all the buttons we used to sell, from scratch (which totally sucked). 

When the shop reopens for the holidays (on or before October 1, to coincide with the 22nd anniversary of Achewood!) you'll see the cautious first wave of our new, higher-end apparel. 

* I am not impressed by my own car.