Die Shrink 171: Xe Iris ARC, AI Max+, Ti SUPER (Dumb Hardware Names) (Patreon)

Recently Intel seemingly started to distance itself from the ARC Brand...and we welcome it here at MLID! Seriously - Intel's Partners call ARC "Rat Poison for Sales", and frankly there's no real need for both "ARC" and "Xe. It's redundant. So, let’s talk about horrible naming schemes! Whether it’s a console, laptop, monitor, console, GPU, or CPU – we discuss the worst branding in gaming history.

0:00 Tom’s Going Solar & Annoyed with ChatGPT (Intro Banter)

5:37 ARC Branding’s Dead – Good!

16:50 Monitors & Titan X

29:34 AMD’s Naming Schemes & Intel Ultra 7

47:31 XBOX, PlayStation Vita, Wii U

56:10 Fermi GPUs, R5/7/9 RADEON, Intel Iris, Nvidia Laptop

1:04:03 ATI vs AMD, Voodoo, FSR Redstone

https://www.guru3d.com/story/intel-locks-gpus-into-yearly-releases-with-xe3p-and-xenext/

https://www.ithome.com/0/922/118.htm

https://www.amd.com/en/products/processors/laptop/ryzen-pro/ai-max-pro-300-series/amd-ryzen-ai-max-pro-390.html