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The Hard Sell Episode Fifty-Two: First Direct (Patreon)

Published:
2017-05-12 11:19:50
Imported:
2017-05
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There are now enough Hard Sell episodes for every week of the year

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The Hard Sell, Episode Fifty-Two: First Direct

Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve. This episode: Not Brand X visits the launch of First Direct, the UK's first branchless bank, and discovers that the concept was considered so weird and confusing that it had to be advertised via sheer madness.

Comments

Bob the Fish Productions

Ah hell, I knew as soon as I made the decision that reality would bite me on the arse for that one. I searched all over the place for evidence. Especially YouTube. I even searched for the words "Audi Coupe 1990", so there is no reason at all that shouldn't have turned up. Bastards. They should have revisited the launch ad in 2010, but HCCL were long dead by then and only ad-men really remembered it. Instead they celebrated their real 21st anniversary with a series of Halifax-esque "look at our workers" ads.