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Mad Men, Season 7, Episode 12 (Patreon)

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2024-08-14 20:07:42
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2026-06
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Lost Horizon

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Actuarial Lurker

And the inevitable trip West to find himself begins....

Actuarial Lurker

So they hire everyone to bring McCann up a Notch

Actuarial Lurker

So will the "diet" Miller Beer be Peggy's famous tagline. in real life McCann DID roll out "tastes great/less filling" in 1973...so makes us think that she will hit a home run, or that Don will if he sticks around....

Actuarial Lurker

The title "Lost Horizon" is a call back to the movie Don was watching earlier while visiting Megan in LA- the Frank Capra film about ShangriLa..and a callback to Rachel Menkin talking about Utopia being the place that cannot exist

Actuarial Lurker

So Joan wouldn't be able to do through Don to get to Hobart- since Don is one of 35-40 "creative directors"

Actuarial Lurker

The pitch Don is listening to from the "research guy" its the kind of pitch HE would have been giving in Season 1- such as when he asked Sal and Paul "who buys Right Guard" to focus on the client. Now Don is one of 20 drones eating a box lunch in a room and all the others were lied to and told they were bringing them up a notch- he IS the mid-level COG that Bert told Harry he would be in the Season 3 closer when he threatened to lock him in the supply closet if he didn't join the new firm

Dylan Hearts

This episode has to be studied by anyone who wants to be TV writer because the structure here is impeccable, storytelling of the highest quality. It also in a very economical way paints a whole picture about characters position - Roger and Peggy (which, btw, is unusual pairing - they rarily talked to each other throughout the series) had only one short dialogue and that was enough for viewers to get the main vibe of this episode, to feel the sentiments about a big era of advertisement style of business (1950s-1960s) being rejected by the industry (creatives like Don Draper aren't central and important anymore) and the masses (people are not buying old type of a sweet lies after shocking deaths of MLK and JFK, and Vietnam's fiasko). Don saying to Betty: "Knock 'em dead, Birdy" is all we need to witness to understand how their relationship evolved into something healthy and really grown-up. There's so few series which uses every scene in a minimalistic approach and gets their point across to the audience. Only Joan's story needed more exposure, slowly showing the many of toxic layers of working at McCann-Erickson (copywriters which are eager to steal Avon account from Joan; atrocious Dennis with the 1950s' philosophy of "woman should be happy about the place a man gave her in life"; creepy Ferg Donnelly who's very good at masking his predatory nature; and finallly Jim Hobart himself who rather will spend a lot on the lawyers than agree to a woman's demands). The audience needed to understand the tragedy of Joan's decision at the end of the episode: after experiencing a lot of sexism even at Sterling-Cooper, and now a different kind of sexism at McCann-Erickson (which doesn't even tries to soften the blow and straight up smashes you in the face) she has to let the men to win over her. In that sense "Lost Horizon" is even worse than "The Other Woman" because we see that no matter what Joan is doing, she can't win over men's financial and social status. Her last scene with Roger is truly heartbreaking. The scene where Don is looking through the big window at the airplane in the sky is the moment where you suddenly feel... something new. You just have a tingle that now everything is going to be different, and that's not a bad feeling at all. Sometimes people need to wander in their lives to find a way to continue to live this strange, strange world where everyone moved on and only you are stuck in the past. Btw, the scene where Don gets his hands on the big window in his office, like he checked if it's strong enough, and leans slightly ahead - it's a clear hint towards the intro where an ad man falls out from the window and goes down near a tall building into the unknown. Just amazing stuff all around.

Actuarial Lurker

Yes Ferg is pig and so is Hobart....the women's liberation march down midtown Manhattan led by Betty Friedan DID happen in mid-1970 so again Joan's threat of a lawsuit was historically on point

Actuarial Lurker

You've got to cross NJ and PA to go West from NYC

Actuarial Lurker

Ayn Rand meets Kerouac in Ohio....with the Bert Cooper cameo

Actuarial Lurker

The Japanese "art" was in the opening scene of Season 3 when Lane Pryce was in Bert Cooper's office and they were both "admiring" the content

Cole

From a nervous quit secretary to a loud confident girl boss. Peggy is one of my favourite characters ever and once again this episode is one of my favourite in the show. The moments between Roger and Peggy are so nice and it’s crazy thinking of how little time they had together being two of the best characters. Her showing up drunk to work at 4 o'clock in the afternoon is a great way to remind McCann Erickson where she comes from. Don would be so proud.

Actuarial Lurker

So will Joan just retire with a rich man or be her own woman

Actuarial Lurker

And ends with Space Oddity- so the show has gone from "Band of Gold" about wanting a wedding ring in the pilot opening scene when he talks about tobacco weevils with the African American waiter now to hippies and Bowie

Actuarial Lurker

The Peggy strut with the Japanese porn art and a dangling cigarette was a MAJOR meme....

Cole

These next two episode are my top 2 in the series(I’ve ranked them) and I cannot wait to see your guys reaction to them. I know you will enjoy the finale so much because of how attentive you guys are and how much you can read what the show is saying without it having to say it.

Cole
>>146594427

That’s what I was thinking but the ending is actually so perfect you do want to finish it just so you can experience it.

Cole

Don on a journey to find “himself”(Diana being basically a female version of himself) ending up actually being a journey to find himself is the most beautiful writing I’ve seen.

Liam Drage

this show is so good as a second watch. you pick up on little things and makes you appreciate the show even more. give it a solid 6 months to go back and rewatch, and you both should definitely watch it together again! hope you guys love the remaining episodes and ive enjoyed the ride with you guys 🫡 thanks from australia!

heheheheheh

Guys, you don't know what you're talking about. Straight vermouth is amazing, with some ice and a slice of orange. (Obviously the vermouth market has exploded in the recent years and is probably a lot better than it was in the 1970's).

heheheheheh
>>146566205

I actually disagree with you on this one. Don never liked sitting through meetings, but that research guy’s “Let me describe a specific man” speech represented an approach to advertising that Don has always found revolting; a business-like and highly clinical approach that reduces people to consumers, lives to a series of behavioral tics and preferences. Don still wants advertising to have a soul and a place like McCann eats souls for lunch.

Brian Harris

One last trip with Don into the Golden West. I remember thinking after this episode that I should have known Don would run away again. He’s a pathological, incurable seeker, and you can’t end the show without engaging that part of him one last time. I have problems with The Milk and Honey Route, but Person to Person is perfect. I can’t imagine the show ending any other way. It’s been a good time watching with you guys. Can’t wait for The Wire. That, Mad Men, and The Sopranos are the dream triumvirate of TV’s golden age.

Actuarial Lurker
>>146566205

heheheheheh - you are actually correct in that this is HARRY's version of what Don's Right Guard rumination would be- one run through the team of data analysts that Harry was drooling over when he was taking to Roger at the start of the episode and what Cutler was trying to push

Cole
>>146608977

I am very interested to hear your problems with the milk and honey route next week because it is my favourite episode of the entire show.

Weird Magic

Originally airing on May 3, 2015, 'Lost Horizon' is Episode 12 of Season 7 of Mad Men. It is the 90th episode overall and has an IMDB rating of 9.0, placing it as the #4 ranked episode of this season and #10 out of all the episodes shown so far.

Actuarial Lurker
>>146608977

I liked both but the character arc choices in BOTH led to some controversy when aired....they make sense in the long game....

Robert Bauman

I had forgotten about the Peggy/Roger final scene at Sterling Cooper. A nice but bittersweet send-off to the place we've seen so many iterations of over a full decade.

Robert Bauman

You're right about some of the staff being able to fit in as cogs in the McCann machine, and Don is definitely not one of them right now. The final part of the series does seem to be focus on Don's existential crisis that has run throughout the series. "Who is Don Draper actually and what does he want in life?" is perhaps the central question of the show and without spoiling, it is explored more in the final two episodes.

Stephanie Bedworth

You're doing The Wire after this? Alright, guess I'm sticking around.

Hawaiian Shirt Funeral

I've always loved Ted's reaction to Don walking about of the Miller beer meeting. It feels like a full circle moment for Ted's understanding of Don. Don leaves and Ted can begrudgingly appreciate it.

tom

Finally getting around to watching this!

tom

The tragedy of Joan. We see her all throughout the show locking herself into the constraints of her gender so she doesn't have to go through exactly what she did in this episode. If you don't put yourself out there, you don't have to get shot down or hurt your pride. If you make your pride just one thing then as long as you succeed in those traits, you can't feel insecure about failing at others. When she thrives on a media job with Harry, she gets elbowed out by a random man who has no idea what he's talking about and will rely on her unpaid labor to prop him up. Still she stays quiet, doesn't rock the boat. When she finds the perfect fiancé, and her past makes him insecure so he forces himself onto her. Still she stays quiet, doesn't rock the boat. When she does her job of managing the office, she gets sexually harassed by a copywriter who acts like his job is untouchable. Still she stays quiet, doesn't rock the boat. And now as we see her development in the latter half of the show, she finally grows beyond her own psychological shackles and tries to assert herself, not putting up with it this time, no longer staying quiet..... and she's completely shut down. Nothing she can do. Nothing Roger can do, either, and just like you when I first watched this I thought for a second he would defend Joan somehow... nope. He got her into this mess and he can't get her out. It's ironic how Hobart demeans Joan by mockingly pigeonholing her as "a woman who doesn't take no for an answer", all because of this one instance where she actually tries to stand up for herself for once. And look what it gets her. Quarter of a million dollars isn't bad, not bad at all, but it's a loss that she's powerless to fight against, a reminder that her place is not to succeed here, and we know how important work is to her. I always get so much dread around the McCann stuff in the recent episodes because of it leading up to this episode for Joan.

tom

Don runs away, again... I think one of you mentioned it recently that in retrospect he only drove away that one time and yet you kept assuming it was one of his main traits and that it would happen again in S7... but you were completely right! And it's definitely reasonable to put the pieces together given how Don also ran away in a different way in S4 with Megan.

tom

The last hurrah, Peggy and Roger in the crumbling office of SC&P. It's memorable imagery for me, I love the cavalier strangeness of the organ music ringing throughout the office walls as Peggy skates on by. The dialogue between the two is great, and I absolutely love where Roger is at this point in the story, just like his recent bar talk with Don demonstrated. And Peggy walking with Cooper's old explicit painting, hungover with a cigarette dangling from her mouth is the icing on the cake. The perfect imagery for her striding into her new workplace.

tom
>>146871665

A memorable one for me is the scene when he gets her to do some last-minute work for Mohawk. The dialogue is dynamite in that scene from start to end.

tom
>>146600282

The idea of a mirror is interesting, given their talks about if Don would abandon his children (like Diana did).

Youtalkingtome
>>146608977

All bets are off. I have high expectations but I am not worried. I want this show to challenge them and subvert them.

Youtalkingtome
>>147056411

It really makes me mad. I know she's walking away with so much money but still. The Principle of it all drives me insane. She deserves so much more

Youtalkingtome
>>147056657

If that is the last time we see her, that is a perfect send off. I expect to see her in the last two episodes but it was just a fantastic moment for her.

Gill Dawe

I love that Peggy and Roger have such a great final scene together, they've had a few great moments together through the show, but this is really special. And that shot of Peggy walking into the office is just SO epic.

IDoDabble

About Joan: I suddenly remember Don describing McCann as 'a sausage factory'. In more than one way, that description covers it well!